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We just got back from Perodua’s headquarters in Sg Choh, where the carmaker released its sales figures for 2010. And it comes as no surprise that Perodua has ended last year as Malaysia’s best selling brand, something it has achieved for five consecutive years. The 188,600 vehicles sold in 2010 breaks the company’s all-time record of 167,400 units from 2008.
To cap off a great year, the Myvi, in its fifth and possibly last full year in service, ended 2010 as the best selling car in Malaysia. Perodua’s MD Datuk Aminar Rashid Salleh was in good spirits as he unveiled the figures, but wasn’t keen on revealing when the “new Myvi” was going to debut, although he did say that a new model will be launched this year, following Perodua’s trend of one new model every two years. The Alza was launched in late 2009.
Perodua shifted over 77,000 units of the Myvi in 2010, and amazingly against the usual trend, registrations peaked in the last quarter of the year. The B-segment hatchback contributed 41.2% of Perodua’s total sales. With 69,000 units sold, the Viva was responsible for 36.6% of the pie. The rest of it belongs to the Alza, which found nearly 42,000 buyers to be Malaysia’s best selling MPV.
“We broke two records in 2010, the first with the highest ever yearly registered sales. Last December, Perodua also achieved its highest monthly sales registration of 19,400 units, beating our previous record of 18,500 units achieved in March 2010,” Aminar revealed.
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Perodua’s market share of the Malaysian auto market stands at 31.2% of a forecasted total industry volume of 605,000 units. The company’s TIV prediction for 2011 is 610,000 units, and it wants to sell 4% more cars, or 195,000 units. This year’s market share target is 32%.
Besides the new model launch, 2011 will see Perodua open a new E-AT (electronic automatic transmission) plant that will churn out automatic gearboxes. A ground breaking ceremony will happen in March or April, and the RM250 million plant is expected to start operating next year. Initially, it will churn out 130,000 units per year before achieving 200,000 units annually. With this, Perodua will not need to import gearboxes from Japan anymore, and exports are likely.
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AI-generated Summary ✨
The comments primarily express pride and support for Perodua's record-breaking sales in 2010, highlighting the affordability and popularity of models like Myvi and Alza, and comparing Perodua favorably to Proton. Many comments emphasize that Perodua's success is driven by Malaysian consumer trust rather than quality or innovation, with some criticizing Proton's performance. The discussion touches on aspects like rebadging, pricing strategies, local content, and R&D efforts, with some mentioning that profits are often sent back to Japan. Overall, sentiments are largely positive towards Perodua's achievements, with a few off-topic debates about car quality and industry policies. The general tone reflects Malaysian pride in Perodua's market dominance and the strategic marketing that has driven its popularity.