Shell Malaysia has teamed up with 15 other countries worldwide for the oil company’s first ever online global campaign – Shell FuelSave “Target One Million”. Through this, Shell aims to educate motorists that the right choice of fuel paired with changes to their driving habits can save you money at the pumps.
The campaign will see a series of six mini-games being released over the coming months. Each module has been designed to elaborate a specific Shell FuelSave tip, making it fun and educational. The first module is the Shell FuelSave Challenge, and registration is now available online.
“Shell has a proud heritage of more than 100 years’ of experience in helping drivers get the most out of every drop. We constantly find new and interactive ways to educate motorists on fuel efficiency and this global campaign aims to show motorists how choosing the right fuel and pairing with a few simple changes to their driving habits can help them save fuel,” said Azman Ismail, MD of Shell Malaysia Trading and Shell Timur.
“Young people today learn and interact most online. We aim to capture the attention of youth today through our online global campaign as Shell is committed to continuously educate motorists to save fuel in every way possible,” said Fahrin Ahmad, Shell FuelSave Ambassador.
The other Shell markets involved are Czech Republic, Denmark, Germany, Hong Kong, Hungary, Norway, Poland, Greece, Netherlands, Philippines, Singapore, Slovakia, Thailand, the United Kingdom and Turkey. More info can be had here.