Mercedes-Benz China wants new S-Class to be launched globally in the country

Mercedes-Benz China wants new S-Class to be launched globally in the country

Automotive News Europe reports that Mercedes-Benz China is pushing company leaders in Germany to hold the worldwide launch of the new S-Class in China. In the report, CEO of Mercedes-Benz (China) Ltd. Klaus Maier said, “There is no doubt that the Chinese market will be key to the sales of this product; therefore we have a strong case to make for it to debut in China.”

He also said that Mercedes-Benz would be introducing five new models in China by year-end. Currently, the German carmaker sells the A, B, C, E, G, GL, M, R, S, SL, CLS, GLK, SLK, SLS and Viano to the Chinese market. C, E and GLK are built in China.

There are also plans to expand the number of dealerships in China from 217 to 260. Most of the new dealerships will be found in third- and fourth-tier cities.

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Chris Ng

Chris Ng believes that all cars are made equal, and each one has its own unique story to tell. As such, the ex-advertising man is here doing what he truly loves, which is authoring the allegories and anecdotes of automobiles. Having served time in a motoring mag, he believes there's nothing more sublime than keeping the pedal floored and things burbling in top gear.

 

Comments

  • yes, its time these global manufacturers “look East” and pay attention to growth/markets here in the East, esp. the slowdown in the West.

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  • Bell&Ross on Aug 30, 2012 at 6:14 pm

    screw china la. launch malaysia better.

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    • Merc's boss on Aug 30, 2012 at 10:23 pm

      Launch Malaysia??? Are you sure or not ?? Malaysian mainly only can afford a recon one only.

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  • Benzwannabe on Aug 30, 2012 at 6:57 pm

    I hope the new S-class will be more reliable than the previous two generations.

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  • China is Taikor,

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  • orange on Aug 30, 2012 at 8:11 pm

    this shows the economic power of China, must lots of potential buyers there..

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  • jarred on Oct 17, 2012 at 10:37 pm

    I hope the new S-class will be more reliable. Mercedes never sees to impress

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