Saab deal completes but griffin logo cannot be used

Saab deal completes but griffin logo cannot be used

The next Saab car we will see on the road will bear the brand name only. Reuters reports that National Electric Vehicle Sweden AB (NEVS) have completed the purchase and have agreed with truck maker Scania and Saab (defense and aerospace group) that the griffin logo will not be used in future car models.

The deal, which includes the main production plant, moves NEVS one step forward in producing electric vehicles based on Saab cars. NEVS is targeting the Chinese market with its electric vehicles as the Chinese authorities are investing heavily in electric vehicles.

The report quotes Karl-Erling Trogen, NEVS chairman, in saying, “In approximately 18 months, we plan to introduce our first electric vehicle based on Saab 9-3 technologies and a new technology electric powertrain.”

Chinese-Swedish businessman Kai Johan Jiang, founder and principal owner of National Modern Energy Holdings Ltd., which wholly owns NEVS, said that the development of the car have started in China and Japan. He added that the completion of the deal would enable the company to continue development work at Trollhattan, where the Saab plant is located.

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Chris Ng

Chris Ng believes that all cars are made equal, and each one has its own unique story to tell. As such, the ex-advertising man is here doing what he truly loves, which is authoring the allegories and anecdotes of automobiles. Having served time in a motoring mag, he believes there's nothing more sublime than keeping the pedal floored and things burbling in top gear.

 

Comments

  • ben yap on Sep 04, 2012 at 12:51 pm

    Proton wanna try to ask NEVS to buy them up?

    Maybe they also don’t want rubbish company. well, at least Proton can try la.

    Like or Dislike: Thumb up 1 Thumb down 1
  • Drebar on Sep 04, 2012 at 7:35 pm

    Yes never use a logo that looks like an animal being choked.

    It’s a bad image being choked or struggling in business…just like tiger Proton logo…also screaming for help…

    Like or Dislike: Thumb up 0 Thumb down 2
 

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