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Naza Kia Malaysia has launched the third-generation Kia Rio in Malaysia. The five-door hatch, which made its official debut last night at The Curve, is available in EX and SX trim forms, priced at RM73,888 and RM79,888 respectively, both on-the-road with insurance.

The car is powered by a G4FA 1.4 litre MPI Gamma engine, offering 109 PS at 6,300 rpm and 137 Nm at 4,200 rpm, mated to a four-speed automatic with a ‘manumatic’ manual shift function. The claimed combined cycle for the mill is 16.6 km per litre.

As mentioned in our preview drive report yesterday, the third-gen Rio is extensively equipped for a B-segment offering. Common to both variants are LED daytime running lights, electric folding wing mirrors with LED side repeaters, static bending lights, glove box cooling and Bluetooth connectivity.

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There’s also LED rear combination lamps, tilt/telescopic steering, an Akarmys-enhanced six-speaker audio system with MP3, iPod and aux connectability, a leather-wrapped steering with audio and hands-free functionality, alloy pedals, sensor-based rear park assist, 60:40 split folding rear seats and rear fog lamps.

Safety kit is also comprehensive, the five-star NCAP-rated Rio coming with Isofix mountings, six airbags (front, front side, front/rear curtain), electronic stability control, ABS/EBD, TCS, brake assist and Vehicle Stability Management (VSM) as standard fitment.

The higher SX adds on front fog lamps, a sunroof, full auto air-conditioner with an integrated cluster ioniser and a Supervision cluster instrument panel. Also on, a rain sensor and auto windscreen defog system as well as a Smart Key system with push-start ignition (the EX makes do with a keyed ignition).

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The SX also wears five-spoke 17-inch alloys with 205/45 series rubbers, while the EX is equipped with five twin-spoke 16-inch alloys, wrapped with 195/55 tyres. Suspension is made up of Macpherson strut fronts and a torsion beam axle rear.

Equipped with disc brakes all-around, the improved braking system on the new Rio is good enough to offer a 36.2 metre stopping distance from 100–0 km/h. Other numbers for the 4,045 mm long hatch are a 43 litre capacity fuel tank and a boot offering 288 litres of volume space.

Five exterior colours are available, these being Deep Blue, Signal Red, Clear White and Bright Silver, with the signature Electronic Blue shade only available for the 1.4 SX. The Rio comes with a five-year, unlimited mileage warranty.

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Naza Kia is targeting a monthly sales target of 200 units for the new Rio, and on the whole is looking to increase its annual sales volume by 22% to 15,000 units, aided by the arrival of the new UB.

As part of the company’s pre-launch activities for the car, a Rio Runabout contest was held via the Kia Malaysia Facebook page, with a Rio 1.4 SX as the prize. The contest, which ran from December 16 to January 24, required contestants to solve six puzzles that were displayed on the Kia Malaysia Facebook page.

A total of 5,000 entries were received, and the top 10 finalists were shortlisted for the grand finale contest that took place yesterday. The 10 were required to complete on-ground challenges at five separate locations in the Klang Valley, and the winner of the grand finale was presented with the car at the launch event.