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Renowned design house Pininfarina has announced that it will bring a concept car to next month’s Geneva motor show. Except it’s no ordinary concept; the car pays tribute to Life Senator Sergio Pininfarina, the man who led the company for 40 years and who passed away last year.

Set to cast its wraps off on March 5, the Sergio concept will “renew the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion,” says the Cambiano-headquartered firm.

Turin-born Sergio took over the company after the passing of his father and founder, Battista in 1966. Perhaps best known for his association with Ferrari (Testarossa, F40, Enzo and P4/5 to name a few), he also oversaw the designs of the Fiat 124, Peugeot 504 coupe and cabriolet, Morris 1100, Alfa Romeo Spider Duetto and Bentley Azure.

We already know it’s going to be a looker. Here’s to you, Sergio.