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Perodua has taken the wraps of its new S-Series models, comprising the Viva S, Myvi 1.3 SE and Alza S. The Perodua S-Series is a new trim level that replaces certain variants in the respective line-ups such as the Viva BZ, Myvi 1.3 Premium and Alza Standard.

‘S’ stands for special, and Perodua describes the S-Series as its “most value-for-money variants” so far, with added equipment over the phased-out variants but with “no additional cost to the customer” – not to be confused with the range topping SE tag traditionally given to the priciest Myvi.

Let’s start with the Viva S, which is the entry-level 1.0L Viva (above the 660 BX and 850 EX but below the Elite) and the cheapest automatic transmission-equipped car in Malaysia. Priced at RM34,774 OTR without insurance, the Viva S adds on equipment such as power steering, seat height adjuster, under seat tray, seat back pockets, driver’s vanity mirror, MP3/WMA stereo and silver accents for the cabin, among other things.

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The Myvi 1.3 SE, which is priced from RM44,924 for the manual (solid) to RM48,424 for the automatic (metallic), gives the buyer Myvi 1.5 SE looks previously not available on the 1.3.

The styling pack consists of SE front and rear bumpers, front grille, side skirting and rear spoiler. Perodua has also thrown in a muffler cutter, single tone interior and painted AC vents, meter surround and centre cluster.

The Alza S, which replaces the Alza Standard, includes new kit such as fog lamps, leather steering, rear spoiler, chrome door handles (inside) and painted door arm rests. It is priced from RM53,517 (MT solid) to RM57,017 (AT metallic).

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All S-Series models also get a multi-purpose container and two hooks on the front seat head rests, useful for takeaways and shopping. A range of colours are available, but S-Series cars get a special “Ozzy Orange” colour, similar to the hue offered on the special edition Kelisa and previous-gen Myvi.

New cars aside, Perodua is now offering three years of free service for all models (not just S-Series cars) registered from March 15 onwards. The deal is worth RM1,100 to RM1,200, according to the company, and it includes parts and labour charges.

The launch was officiated by Deputy PM Tan Sri Muhyiddin Yassin, who earlier in the day placed the first foundation stone of Perodua’s new RM790 million factory, which is adjacent to the company’s existing factory in Sg Choh, north of Rawang. It was announced in December last year.

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The new plant, which will add 100,000 units to Perodua’s annual production capacity, is expected to be operational by mid-2014. Read more on that, as well as P2’s future plans, here.

Full live gallery and official images added after the jump.

Perodua S-Series Pricelist – click to enlarge

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