It has only been two years since Johan de Nysschen took over the reigns as president of Infiniti after being lured from his then-current position as head of Audi of America. Now the auto executive is moving back to the United States to fill in his new role as Cadillac prsident
De Nysschen will assume the post on August 1 and will also become General Motors’ executive vice president, reporting directly to GM president Dan Ammann. He will preside over all aspects of Cadillac, including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.
Prior to becoming Infiniti president, de Nysschen had spent 19 years at Audi and was instrumental in the four-ringed brand’s considerable growth in the US, both in sales and market share.
“Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”
De Nysschen said he is eager to join GM, adding, “I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry. The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands.”