VIDEO: Hologram to stop disabled parking abuse

We’ve all seen this (annoying) occurrence before – a handicap parking spot occupied by an inconsiderate, able-bodied driver. Unfortunately, it’s a worldwide issue that one Russian non-profit organisation decided to address in a campaign, involving the use of a hologram, as seen in the video above.

According to the video, 30% of drivers in Russia tend to ignore signs marked on the ground. Dislife, the organisation in question, has ingeniously found a way to deter such behaviour. The stunt utilises special cameras that can verify a disabled sticker on the windscreen. Upon detecting the absence of said sticker, a hologram would appear to face up against the driver.

The “hologram” here is achieved though the dispersion of a thin layer of air, saturated with water. A moving image of a disabled person, is then projected onto the layer. The 3D-like image will attempt to dissuade the driver from parking in the handicap spot. “Stop! What are you doing? I’m not just a sign on the ground,” the hologram exclaims, followed by an earful for the driver.

It is installed at various shopping malls and business centres in Moscow, Russia, including Aviapark – the largest shopping mall in Europe. From the looks of it, the campaign really brought drivers to a halt, as the video shows that many got out of their cars – to take pictures.

So guys, rather than the usual “name and shame” on social media, do you think such a tactic will work over here in Malaysia? Share with us your thoughts on this unusual strategy, below.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • Gargantia on Jan 11, 2016 at 11:20 am

    This’s good and hope there’s some hologram to stop “cronies and taxes abuse Rakyat too”.

    Like or Dislike: Thumb up 13 Thumb down 0
  • Malaysians just hentam masuk anyways. Then if other pipu shame them, they will shout apasalahansaya! apasalahansaya! apasalahansaya!

    Like or Dislike: Thumb up 6 Thumb down 1
  • Hologram won’t do a peanut in Malaysia. They will end up fighting with the hologram. Hiring gangsters to deal with these people would be more effective.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Bolehland on Jan 11, 2016 at 11:45 am

    Before doing this, ask our leaders to respect the ppl of Malaysia and be fair to all regardless of religion… Then ppl automatically will respect others and disabled person!

    Like or Dislike: Thumb up 9 Thumb down 7
    • I thought some pipu says respect must be earned not given. So shud the pipu earn the respect from leaders or shud the leaders earn the respect from pipu? Its Catch-22, but definitely at least on the roads, its the pipu who have no respect for the law and other road users.

      Like or Dislike: Thumb up 5 Thumb down 1
    • Respecting disabled people’s rights don’t need preconditions.

      Like or Dislike: Thumb up 5 Thumb down 0
  • Henry on Jan 11, 2016 at 11:54 am

    We don’t need all these gadgetry which will only add to the cost. People should change their attitude instead. It requires no money.

    Like or Dislike: Thumb up 1 Thumb down 0
    • Malaysian pipu says until there is an enforcement officer stationed at every disabled parking that will saman them as soon as they park there, they will continue to play dumb and ignore the signboardlah, the pavement colourlah, the hologramlah, the whateverlah, cuz if no enforcement they dun wanna follow and will continue to blame Gov.

      Like or Dislike: Thumb up 2 Thumb down 2
  • The projector and camera will go missing if it ever gets implemented in Malaysia.

    Like or Dislike: Thumb up 9 Thumb down 0
  • TopsyBoXyTurvy on Jan 11, 2016 at 12:21 pm

    The malaysian drivers who park discriminately belong to disabled group also, in terms of brain disability. They might not understand and deterred by the hologram.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Malaysia cannot. Unless you retrofit the system with anti-aircraft gun. Shoot the offenders to pieces.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Mboleh on Jan 11, 2016 at 6:09 pm

    Tok bomoh will bring his team together with the magic mat with two coconuts to ward off this spirit!

    Like or Dislike: Thumb up 0 Thumb down 0
  • It only works in enclosed garages and low light conditions. Besides its expensive. A real solution is enforcement paired with education like www.parkingmobility.com/volunteer

    Like or Dislike: Thumb up 1 Thumb down 0
 

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