One of the most pressed-upon topics involving Proton is its participation in various export markets. The public has long complained, why are Proton cars sold in foreign markets so cheap? Well, Proton chairman, Tun Dr Mahathir spoke to us to better explain why the conundrum exists.
The emphasis here is on achieving volume, according to Tun Mahathir. Ensuring that a company maximises its production capacity is an integral part of staying in the vehicle manufacturing business. In our interview with the Proton chairman, he provides us with an effective example that best explains the “gains outweighing costs” idea.
It is because of this need to ensure that Proton hits its production volume target that it may appear that the national carmaker is losing money in the export market, but the truth is, it isn’t always that clear cut. For a more defined view on the matter, check out our video interview with Tun Mahathir.
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AI-generated Summary ✨
Comments mostly express frustration and skepticism about Proton's pricing, highlighting that cars are cheaper abroad with better specs due to lower taxes and import duties, yet more expensive in Malaysia. Many critics accuse Proton and the government of profiteering from local consumers, with some suggesting the company is failing to produce affordable, quality vehicles for Malaysians. Several comments compare Proton unfavorably to Hyundai and other global brands, emphasizing Proton's lack of competitiveness and questioning the rationale behind higher local prices. There is a recurring sentiment that Malaysians are being conned and subsidizing export markets, with calls for Proton to lower prices domestically to boost sales and better serve the Malaysian people. Overall, the tone is critical of Proton's business practices and government policies affecting car prices.