Volvo Life Paint, V40 Adventure Pack launched in M’sia

LIFEPAINT

Over the long weekend, Volvo Car Malaysia, in partnership with Clear Marque, its authorised dealer and Go Sportz, organiser of the RHB-Shimano Highway Ride took the opportunity to launch Volvo Life Paint and the Volvo V40 Adventure Package.

Developed in collaboration with Albedo100, Volvo Life Paint is a water-based reflective spray that is invisible under daylight, but is capable of glowing when light directly shines upon it. It’s particularly visible at night, under the direct glare of car headlights. As a result, cyclists can be seen even in total darkness.

Priced at RM110 per can inclusive of GST, Volvo Life Paint will be available for order at authorised Volvo dealers throughout Malaysia from mid-May onwards.

During the event, a new offering for the V40 was launched as well. Called the V40 Adventure Package, the cost option is targeted at consumers with an active lifestyle. Key items in said pack include a load carrier and a frame-mounted bicycle holder – offered at a promotional price of RM2,536 inclusive of GST and labour.

Other accessories that can be added on top of the Adventure Package include a dirt cover bumper (priced at RM352), a load compartment mat (RM776) and a parcel shelf net pocket (RM245). The promotional price for the V40 Adventure Package is valid until September 2016.



GALLERY: Volvo V40 T4 with Drive-E in Malaysia

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

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