Volvo Trucks, Volvo Cars and KidZania are celebrating two years of a partnership that has helped educate over 90,000 children in road safety.

Through the partnership, KidZania features a Volvo car dealership in its child-friendly cityscape, where kids roleplay as adults in various professions. In line with Volvo’s vision that no one should be killed or seriously injured in a new Volvo car by 2020, children in KidZania learn how to be seated correctly in a car, how to properly use a safety belt, as well as the importance of child seats.

Over the course of two years, a total of 32,294 children were taught the basics of road safety via the Volvo car dealership in KidZania. “At Volvo, we strive to create a safer future for our children. The best solution we found was education, as the change it could bring in these children’s lives is truly incredible,” said Lennart Stegland, MD of Volvo Car Malaysia.

Beyond the mini car dealership in KidZania, the partnership also incorporated Volvo Trucks’ hallmark ‘Stop, Look and Wave’ road safety campaign. It was inducted into KidZania Go! and became an integral part of the mobile school outreach programme.

With Stop, Look and Wave, children around the country experienced what it is like being behind the wheel of a Volvo truck. They attended classroom sessions in a specially converted Volvo Trucks trailer, where they learned the importance of identifying blind spots and proper road etiquette. A total of 57,774 kids benefitted from the campaign across 260 schools and 37 community events nationwide.

“Deaths caused by traffic accidents around the world are well over 1.2 million each year. If nothing is done, this number is expected to increase by 45% in the next 15 years. Volvo is committed to our vision of ‘Zero Accidents’. Aside from pioneering technology that helps save lives, we also believe that road safety education, especially among children, can truly make a difference,” said Mitch Peden, MD of Volvo Trucks Malaysia.

In addition to school visits, Volvo also helped underprivileged children by providing them an opportunity to learn outside the classroom. Together, both Volvo divisions sponsored a total of 1,600 people (including kids and their teachers) to KidZania between January and November 2018.

As a result of the school outreach, Volvo Malaysia has extended its road safety efforts at the requests of communities, associations and collaborations with governmental agencies. Organisations can contact Volvo Trucks Malaysia to request for Volvo road safety activities.