Five Petroleum Malaysia has officially been launched, the introduction broadcast on Facebook in a ceremony that was recorded before the latest conditional movement control order (CMCO) had taken effect. The latest petroleum brand to enter the Malaysian market opened its first station in Kalumpang, Selangor on March 16, in line with the debut of its Ultimaxx range of fuels and integrated Woo! Mart convenience store.
Managed by the Seng Group of companies, whose dealers also operate BHPetrol outlets, Five Petroleum announced in March that it had secured a contract with Petronas, which would be the new brand’s fuel supplier.
The company said it will be utilising an artificial intelligence (AI)-based payment system, which was a first in the country. The system employs license plate recognition technology to enable direct debit payments for fuel, thus doing away with the need to conduct transactions with cash or physical cards, and these are integrated with a mobile app that is developed by Five Petroleum Malaysia.
The petroleum brand will also introduce other products in the future, such as liquid petroleum gas (LPG) and lubricants. External parties have shown interest in Five’s specially formulated lubricants, and the company intends to export locally-made products to overseas markets, said managing director of Five Petroleum Malaysia Datuk Seri King Lim Chin Fui.
The company anticipates that the brand will eventually have more than 200 fuel stations nationwide, and these will be opened gradually, with the first stage to see 30 to 40 stations opened outside the Klang Valley. The brand said it will eventually enter major cities in future phases. With the opening of the Five retail network, the company aims to reduce the economic disparity between major cities and smaller towns, Lim said.
Established in 1971, Seng Group operated Esso and Mobil stations when the brands were present in Malaysia, and the group of companies also provide operating solutions to petrol station operators, including the construction of new stations. Five said that it would be able to create new enterprise opportunities by offering smaller and easier station setups for new entrepreneurs.
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Why not promote more renewable energy infrastructure and charging station for the EV? That’s already the foreseeable future
If EV arise, petroleum industry will face downfall. Our great gov need to find a balance way to share their cake too.
Just like airlines in Malaysia…. lack of creativity and copying overcrowded business are set to fail. Big time!
‘Management knows best maybe there are other reasons’. With advent of EV, presume the industry is becoming “sunset” accelerated by COVID.
i expect to hear the lyrics “baby when the lights go out” whenever im at this station
ha ha ha ! good one!
Would there be more “umph” in the Ultimaxx petrol? compared to other petrol brand.
If sama saja, many ppl would just pump at any convenient station….
Why are we still opening more petroleum based fuels when the rest of the world is moving to PHEV, super charging networks and hydrogen fuels? These boozos still see future in petroleum? Or just another mean to milk us dry of the rakyat’s money?
This is private company. Let them do their business. If you don’t want to buy their fuels, it’s up to you. No rakyat money involved.
wah u so worried about rakyat money…
i won’t buy their fuel since it is most likely more inferior to shell, petron and petronas. since i will be paying the same price, i will go for more reputable brands.
their fuel will surely be coming from the 4 refineries in semenanjung, 2 petronas, 1 shell and 1 petron. so i dont know if that will mean more inferior.
Yawninggggg… nothing new..such another boring brand. Kpdn & all authorities must curb all those smuggling & missed used of commercial diesel… These are the real cause of stealing rakyat money
Yawninggggg… nothing new..such another boring brand. Kpdn & all authorities must curb all those smuggling & missed used of commercial diesel… These are the real cause of stealing rakyat money
operating an app via smartphone at the petrol station while refueling is not a good idea.
so long as youre in a closed vehicle, youre fine.
Good
May I know how many active stores now?