Hyundai is launching it’s new 2006 Hyundai Sonata in Japan, trying to lure the Japanese with popular Korean actor Bae Yong-jun in it’s advertisements.

The car will go on sale on Sept. 10 and cost between 2.1 million yen (RM72,000 roughly) and 2.68 million yen. Hyundai has less than 1 percent of the Japanese market.

I hate the current Sonata’s looks. Looks too organic to me, but this new Sonata comes with straight lines and a solid look.

The back reminds me of a Honda Accord. Twin exhaust.

No idea when this Sonata will be arriving on Malaysian shores. If it does, I wonder if it will still give the Camry and Accord a run for their money, as the Hyundai marque has been slapped with a tax fine. I don’t think it has a price advantage over the Camry and Accord anymore. Edmunds thinks it’s a better car than the Camry and Accord. Check out their review here. The Hyundai Sonata that they’ve tested is the 3.3 litre V6 model. If it ever comes to Malaysia it will probably be the 2.0 and 2.4 model.