This is Nissan’s AZEAL Coupe Concept. Don’t be fooled by it’s expensive looks, it’s meant to be an affordable entry-level performance vehicle to target young buyers. Think Scion and you’ll know what they’re trying to do.

Many car manufacturers are trying to emulate what Toyota is doing with Scion. Reach the young consumers and build a lasting good impression in hope that it will build brand loyalty. When these young ones have more money later on, they will continue buying your higher end models. The car is small but designed in such a way that it looks bigger than it actually is.

The car is a front-wheel drive powered by a 2.5 litre 4-cylinder turbocharged engine mated to a 6-speed manual transmission.

Budget 350Z anyone? :)