This is very interesting. Gwen Stefani has done wonders with her Harajuku style L.A.M.B. fashion label which interestingly combines elements of Goth, lace and Japanese-ness. It just has a secret ingredient which car manufacturers like Mitsubishi call “J Cool”, short for Japanese Cool.
To target young buyers, Honda’s product planners are studying what makes Gwen’s work tick – how she successfully injected Japanese culture into her products and made them so desirable to young American buyers who seem to embrace everything Japanese with open arms.
We’ll probably see “Haraju-cars” on the road soon by Honda.