white_myvi_small.jpgPerodua has announced that for the first time in 12 years, the demographics of Perodua buyers are 50:50 between Malays and non-Malaysia, compared to 60:40 with the majority being Malay for the past 12 years. This is primarily due to the popularity of the Perodua Myvi, which appeals to non-Malay buyers. 70-80 percent of Perodua buyers are either first time car buyers or people looking to buy a Perodua as a 2nd or 3rd car, not to replace an existing car. The remainder want to replace an existing car in the household.

Perodua Myvi orders have reached 105,000 units since May last year. Record sales for the Perodua Myvi were in May 2006 and June 2006, where Perodua sold 15,200 each month in those two months. Previously the record month was in March where Perodua sold 14,800 units.