It all started when BMW decided to congratulate Audi when their Audi A3 won the South African Car of the Year 2006 back in May this year. As you can see from the ad image above, very cheeky. This makes Ford’s “thanks to our competitors for making us the best” advertisements here in Malaysia alot more tame. Audi decides to respond, have a look at their reply advertisement after the jump. Can anyone say “pwned?”
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.
Comments
tom and jerry fight! its actually making fun of each othr bt u kow wat..if it gets out of hand n one sues the othr for defamation..thn all hel breaks lose…u should have read the subaru add in whatcar magazine…listing bmw and merc price list..which is abt 2500pounds more expensive than the subaru legacy although the subaru has got more power..and at the end of the page id says "that shows the germans have lost none of their humour"!!
0 
0I still say BMW pawned Audi. So what if you win Le Mans. The cars are not meant for normal road use anyway. Looks more like a sound of frustration…Winner of South Africa….From World Car.
0 0I believe that ads are the work of fans. I doubt that BMW however arrogant they are would poke fun at Audi over the car awards as Audi had actually won the first WCOTY in 2005 with the A6. Moreover, Audi didn't get 6 consecutive victories. Bentley won in 2003 with what is arguably a closed top R8.
0 0No matter what I am drooling on both car… someone should make something similar with our dear P1 and P2 :D
0 0ERR ANY COMMENTS FROM BMW CAMP…FOR ASIA'S ANSWER FOR BMW ahaks ahaks ahaks….
0 0European advertisements are always like that. I remember there used to be a Mercedes advertisement for their hauling trucks with a load of BMWs on the back that says "Even our competitors choose us".
It's all cheeky, fun, bold and cool!
0 0What if P2 put an advertisement said: "Thanks to our competitor for helping us owning top sales" by putting images of P1 dead along the roadside…
0 0haha, great jokes but i can't imagine if such thing happens
0 0BMW is an overateed piece of German's filthy arrogance junk. Audi has always been the best selling luxury in Germany itself, BMW dominated the Asian market, we, the ignorants who infest these regions.
Audi is a better car anytime. Bimmers are for posers.
0 0On another irrelevent scenario, i thought of posting it anyway, Sorry Paul. :P
Hm, the cold billoard wars in Klang, about a year ago,i saw the progress, first Giant decided to put a big billboard saying "Penjimatan sebenar bukan disini, hanya di Giant"
And where they placed it you ask me? Right at the side of Tesco. Behind the billboard is Tesco, apparently Tesco decided to reply since provoked, they placed another board, right beside the previous existing board, it says " Jiran kami angkuh, haraga kami KUKUH – Tesco" Tesco and Giant is located in the same are FYI.
And i really though that was funny. haha
0 0No tbcheese, big brands actually do this time to time. The classic example is the one between Coca Cola and pepsi.
When Michael Jackson (This was back when MJ was actually popular) cancelled his Pepsi sponsored concert in Bangkok, citing dehydration due to the heat, it was reported front page in a Bangkok newspaper. Coca cola, bought a full page advertisement right behind it on page two proclaming "Dehydrated? — There's Always Coke."
0 0y Audi don congratulate BMW on having the 3rd F1 position in the Hungarian Grand Prix??? tat will be more interesting i think…
0 0While on the topic of aggressive advertising; we have a very example right here in Kuala Lumpur.
If anybody has taken the Tun Razak flyover by the the Celcom building, you'll know what I mean.
DiGi put up a 20 story high bill board on the adjacent building, It is far larger than the Celcom one.
I would fuming if I was sitting in the top office of Celcom.
hehehe
0 0priceless.
i wish we have more of this in malaysia. would be funny to see
0 0Hehehe, auto industries pwnage at it's best. I agree with Suanie. This is damn fun and will made my motor riding less sleepy.
0 0The ULTIMATE DRVING MACHINE RULEZZ!.BMW has got the brand value compared with Audi. lets take an example, if u drive an Audi plp might think that u got not enough money to buy a bmw. plp might think that he is trying to show off by driving a cheap german car! other reason for Malaysian not to drive the Olympic looking badge is because of bad resale value. This is affected by the slow sales for the new models. u think plp want buy a turbo model which guzzles fuel like crazy?? . with the escalating nobody would want to buy one. better off buying a mitsu evo!
MR. december…audi's best sales is because its cheap in its homeland… not other reasons! just like proton.. u think the good sales in malaysia makes car look good? lol.. so do ur homework boy!
mystvearn.. u got my vote! as u said earlier. Le man race cars are not street cars.They are much better off competing in the F1 series which is a world wide event. iam sure if they compete in the Lemans they will win it! since they got major sponsors they better off competing in big events..not Lemans…
0 0bmw are for poser with style!… recognized man! audis are just for losers with money!..lol
0 0Remember the Proton Savvy ad where there was someone saying "…the other car…"
Although Audi and Volkswagen are perceived as "poor man's luxury car" in most of Europe, I personally think that Audi cars are much more desirable than BMWs..
Correct me if I'm wrong but aren't all Audis CBUs? That would make their price uncompetitive, right?
0 0Perodua didepan No. 2, Proton dibelakang No.1!
He, he, he, ……. my 2 sen suggestion for P2 advertisement.
0 0wow ! i do think ads like these would benefit both actually…… that literally means both are ignoring mercedes benz….. kakakakakk
0 0nice. increases competition that way. improve all thier cars.
wouldnt mind either brand as long as the price is right. either the 3 series coupe or audi TT V6 is nice. but the 3 series tips the scale as a more favourable driver's machine. audi's seems to be compensating thier chassis design with the quattro system. but then again, everybody has a 3 series. and also i seem to notice more girls driving 3 series nowadays (or is it the bf's car)
0 0I am not a fan of either cars but have to admit BMW is a better car than Audi. Audi is really for ignorant ppl.
Some examples of Audi's stupidity:
Audi makes 20valve engine with turbo that makes less power than some other makers 16 valve normally aspirated engine!
Audi made A6 chassis out of aluminium and it weighs almost 1300kg – stupid.
Audi made the TT to have upforce instead of downforce – Car wants to take off from the ground at high speed!
A 2005 model Audi 1.8 20 valve turbo engine upgraded running 1.1 bar boost makes 210bhp at the engine. A Mitsubishi GSR Turbo designed and made over 10 years ago with some 150,000+kms makes some 220bhp with 0.7 bar boost!
0 0BMWs are probably better driver's cars cos of the RWD factor. But I'd still consider the Audi better overall.
Oh and this ignorant Audi fan says only the hood and front fenders of the A6 are made of aluminum. Now I don't know how much the A6 wieghs but if you say 1300kg I'll take your word for it. So while we're on the topic of aluminum and light-weightedness, let's consider the BMW 6 series. Built from aluminum and composite plastics it weighs in at 1690kg for the 645i. Wow…
Ok so I decided to take some measures to somewhat reduce my ignorance and looked up the weight of an A6…say the 4.2 quattro? 1745kg. So I was curious about the A8 a much larger car. I looked at the 4.2 quattro too and it was 1780kg. So what's all that aluminum and plastics doing for the 645i?
0 0Oh yeah the Mk1 TT did have problems with the rear end breaking loose at high speed. That was quite a big problem.
As for the horsepower ratings, Audi had the tendency to tune its engines for torque rather than power to improve drivability. Maybe you can post some toque numbers here for the Mitsu and we can compare a lil.
0 0well…if i wer to give my 2 cents of opinion..these 2 brands are always behind the num1 luxury marque overall which is of course the mercedes…im NOT a mercedes fan and among the 3 ..if i had the money i would surely go for BMW because thier designs are just so much hip..this marque cater to diffrent needs and target group even if they are competitors….the mercedes is fold matured drivers who value comfort and prestige over everythin else….while the bmw is a true driver's car as the munich firm has always invested a large part of its yearly r and d into that area since the early days and the reason why they are sellin so well this past few years is becoz of the bangle factor as they were able to combine great driving quality wit the looks..i know there are fans there but the older bmw's rarely looked beter than the mercedes of those times….well..omin to da AUDI..well they certainly posses the best build quality of the 3 and its for poeple that appricaite attenton to detail in construction and an bale alternative to the other both….i would dare say this 3 are level on technology terms but thier marketin departments are just so good wit comin up wi fancy namess for basically the same thing…but i must also say bmw and mercedes is a lil ahead of audi as audi had always suffered miss management since its creation and the efects are still felt despite being run by the capable vw group these days….
0 0All three are premium marques. If I were to rate based on what I would like to drive, it be first BMW, Mercedes then Audi. However, if it's a tuned version then RS4, M3 and AMG in similar class strictly because having four wheel drive in Malaysia works best when it rains.
0 0Audi has some hits and misses, but I wouldn't be too sure to write them off behind BMW or Benz this early.
I remember test driving the first 1.8L Turbo Quatro A4s when they came out. The feeling was "what is this all about???". If you compare raw power alone, my mitsu makes twice the power (300 vs 150 in the Audi and just as much torque).
However, they have improved a lot and the newer Audi powerplants are examples on how turbo engines can be made to respond just as good as N/A cars.
As for technology transfer, the someone was be a bit ignorant to say there is no link. You wont have turbochargers if Porsche didn't make their Road cars with 'race technology turbochargers", you wont have AWD, if the Quattro Sport Rally car didn't exist, and neither the Mitsu EVO or the Scoobies would see the light of day if not for either of them.
How about tyre technology? traction control? exotic materials (aluminum, carbon fiber)? High specific output engines? Variable valve timing?
None will have made it to passenger cars if not for race programs.
0 0racelogic said,
August 8, 2006 @ 12:18 am
I am not a fan of either cars but have to admit BMW is a better car than Audi. Audi is really for ignorant ppl.
Some examples of Audi’s stupidity:
Audi makes 20valve engine with turbo that makes less power than some other makers 16 valve normally aspirated engine!
Audi made A6 chassis out of aluminium and it weighs almost 1300kg – stupid.
Audi made the TT to have upforce instead of downforce – Car wants to take off from the ground at high speed!
A 2005 model Audi 1.8 20 valve turbo engine upgraded running 1.1 bar boost makes 210bhp at the engine. A Mitsubishi GSR Turbo designed and made over 10 years ago with some 150,000+kms makes some 220bhp with 0.7 bar boost!
___________________________________________________________________________
Lol you know nothing bout cars, better go Food/Flower/Fishing forums? Tell me, do you know whats the difference of engines with 140hp/6800rpm, max torque@5400rpm, another 1.8litre engine, 125hp, max torque 1600rpm-5000rpm? I'll tell you, the former is an engine tuned by marketing department, the latter is an engine tuned by engineering department.
A6 chassis made of aluminium, and it weighs 1300kg. My oh my, thanks for revealing it's figures, its VERY impressive. It's lighter than a galvanised steel A4. To give you a slight idea of how light it is, it's only 3 passengers away from a Honda Integra DC2.
Anyway, I'd rather discuss with enthusiasts than EXPLAIN to amateurish yodas in automotive forums or blogs.
0 0Dear Mr V_NoZ , i beg to differ, how sure can you be that the only reason (cheaper) that Audi is the best selling luxury car in the Germany? Have you compared it personally? A 1997 Audi A6 is better than a 325i E46 anytime, period. BMW's has never earned quality reputation, the hoo haa's are only in countries outside the European reign.
BMW breeds like forkin rabbits, the last you ever saw Audi A6 before the current was 2001/02, why the 3-4 years gap? Precision is important, not stupid facelifts that makes your car look more like a whale day by day. But the again, choices are subjective if you ask me, you have a passion for BMW's, i would respect that, really, considering you have your points of justification.
Anyway, Audi for life :P I'd seriously buy a Yeti anytime than a BMW, the ultimate poser's machine.
0 0V_Noz- 1.8 Turbo a fuel guzzler? Yours doing that ? or you dont have one but someone somehow rather somewhere talked bout it and you overheard right?
If you guys are talking about luxury cars, Germany had three. If it were to be luxury marque, only Mercedes Benz fits the category. Manufacturing luxury vehicles more than 90 years. Whereas Audi's first V12 engine car is in the 30's, BMW only made their move into this category less than 30 years ago. I do love BMW for its engineering excellence. But i hate poser boys like you who pretend to know and hence like it. VCD boys, Saloon boss aunties….. these are the packs over here in Asia that dirtied BMWs image. So V_Noz, stay with your Wira Evo. Or Provo. For the time being.
0 0Hahaha, you ppl mite wanna check this car ad, found it in YouTube
http://www.youtube.com/watch?v=AjRHvgfr9-I
…cheeky AUDI! :)
0 0Dear:december
A 1997 Audi A6 is better than a 325i E46 anytime?? u r comparing an A6 againt the 3series.. well. that shows how the 3 series is! cant complete with the 5 series range.sad! on what ground are u supporting this statement? pls do state clearly. TQ well i remember very clearly during the that time when audi was selling the A6 so desparatly in the 90's, the adverts were mentioning that they would buy back the car at the same price after 3 years of use?? what conjob is that? i think ur really outdated.. coz bmw won awards for quality recently and before.!Strategic Vision's Total Quality Index (TQI) rated BMW as the top in quality measurement.BMW’s Regensburg, Germany, plant earns the Silver Plant Quality Award. BMW’s Munich plant tie for the Bronze Plant Quality Award.
A BMW is made to perform. Innovative engineering and technology are at the core of what makes a BMW a BMW. Every detail of a BMW is designed and crafted to elevate each moment of the driving experience to pure pleasure. BMW engineers know that anything that doesnt provide more exhilaration, more comfort, or enhance driving safety simply doesnt belong in a BMW. Through time, the BMW car has proven itself to be one of the best cars one could ever have.according to the J.D. Power and Associates 2006 Initial Quality StudySM (IQS) released today. The study is in its 20th year.Brands with the fewest defects and malfunctions include BMW, Chrysler, Hyundai, Lexus, Porsche and Toyota. Brands with the fewest design problems include GMC, Hyundai, Jaguar, Lexus, Nissan and Porsche. so that makes Merc and Audi which are not even in the list are cars with lots of defects! why wait for 3-4 years and make silly mistakes.They took a long time to develop the TT and still it didnt perform like a sport car! u know what i mean.. had some handling problem.. so bad it had to install a spolier!with the xtra time it made a costly mistake. iam not sure with the new TT.. wait and see! i might be in KLCC to trashing those cars ! on the other hand BMW's cannot afford to make such blundders. as paul posted bmw's stringent quality testing video some time back.. this is a good testiment to the brand i call.. BMW …THE ULTIMATE DRIVING MACHINE!!
0 0ingolstadt- well i guess i hurt ur feelings eh? .. just to bad ur taking it the wrong way. iam entitle to write what i feel about my comments! u learn how to accept other plp comment.. ok?
0 0wanna share something interesting..
http://www.forbes.com/vehicles/2005/10/18/bmw-aud…
cheers
0 0something to laugh about!
http://www.edmunds.com/insideline/do/Drives/Compa…
cheers agian!
0 0A surprising verdict
http://www.automobilemag.com/reviews/sedans/0607_…
and a not so surprising verdict
http://www.edmunds.com/insideline/do/Features/art…
BMW have also dropped their "Ultimate Driving Machine" marketing phrase for "Company of Ideas". Maybe its cos they feel they've established their reputation as performance oriented and its time to move on. But somehow it doesn't sound as cool as "Power of Dreams" does it?
0 0Here are some comparos from the leading German mags, Autobild and Automotor und Sport. I tend to trust their comparos more when it comes to German cars since the journos are from the land where marques originate and they don't seem to be so biased. I have noticed a trend in recent years. Audi is kicking butt!
<a href="http://babelfish.altavista.com/babelfish/urltrurl?lp=de_en&trurl=http%3a%2f%2 fwww.autobild.de%2fsuche%2fartikel.php%3fartikel_id%3d6285%26artikel_seite%3d4%26A_SESS%3dc0b8afca8968530da9e40026aef18976″ target=”_blank”>http://babelfish.altavista.com/babelfish/urltrurl…” target=”_blank”>fwww.autobild.de%2fsuche%2fartikel.php%3fartikel_id%3d6285%26artikel_seite%3d4%26A_SESS%3dc0b8afca8968530da9e40026aef18976
<a href="http://babelfish.altavista.com/babelfish/urltrurl?lp=de_en&trurl=http%3a%2f%2 fwww.autobild.de%2fsuche%2fartikel.php%3fartikel_id%3d6048%26artikel_seite%3d6%26A_SESS%3dc0b8afca8968530da9e40026aef18976″ target=”_blank”>http://babelfish.altavista.com/babelfish/urltrurl…” target=”_blank”>fwww.autobild.de%2fsuche%2fartikel.php%3fartikel_id%3d6048%26artikel_seite%3d6%26A_SESS%3dc0b8afca8968530da9e40026aef18976
<a href="http://babelfish.altavista.com/babelfish/urltrurl?lp=de_en&trurl=http%3a%2f%2 fwww.autobild.de%2ftest%2fneuwagen%2fartikel.php%3fartikel_id%3d7322%26artikel_seite%3d5″ target=”_blank”>http://babelfish.altavista.com/babelfish/urltrurl…” target=”_blank”>fwww.autobild.de%2ftest%2fneuwagen%2fartikel.php%3fartikel_id%3d7322%26artikel_seite%3d5
<a href="http://translate.google.com/translate?u=http%3A%2F%2 Fwww.auto-motor-und-sport.de%2Fd%2F92854&langpair=de%7Cen&hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools” target=”_blank”>http://translate.google.com/translate?u=http%3A%2…” target=”_blank”>Fwww.auto-motor-und-sport.de%2Fd%2F92854&langpair=de%7Cen&hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools
0 0Again V_Noz, we do not take it personally with the brand we favor, it's cheeky fans like u who oftenly spoil the atmosphere. Again, who mentioned BMW as being a lesser car? No one. Everyone knows they're good. But it's you, fan boys like you that constantly bashed out other brands, just because the one you favor is the one you felt its better. STUPIDITY.
BUY ONE AND DRIVE IT. And keep quiet. DONT TAKE RACER BOY ATTITUDES TO THESE GERMAN MARQUES.
As i said, go drive your wira.
0 0ingolstadt..
We do not take it personally with the brand we favor? I DO but I DONT think U DO. U are criticizing the person rather then the what u think about the car. This is an automotive blog, not political! When I have conversation with my fellow friends about a particular brand, they will talk freely about the brand and vice versa .I think some people here love to hit out at opinions and not the person and have fun reading it. So its u kind of childish mentally who feel like being humiliated or basically harassed by other peoples view that u would retaliate back in such manner! For your information! I have driven a bmw, merc and an Audi before I have been for test drive on road shows too. You are telling me that u don’t have favorite among them? As I said earlier, I support strongly for brands that I feel it deserve! It’s not my problem u think alike. It’s what I LIKE AND WHAT I FEEL…U CAN TAKE A HIKE!
obvoiusly i will favour a brand coz its better.. DUH! which world are u in boy?
LEARN HOW TO PEN UR VIEWS DOWN. DONT MENTION NAME WHEN U REPLY!
0 0GO BMW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
0 0V_NoZ said,
August 7, 2006 @ 7:14 pm
The ULTIMATE DRVING MACHINE RULEZZ!.BMW has got the brand value compared with Audi. lets take an example, if u drive an Audi plp might think that u got not enough money to buy a bmw. plp might think that he is trying to show off by driving a cheap german car! other reason for Malaysian not to drive the Olympic looking badge is because of bad resale value.
V_NoZ said,
August 9, 2006 @ 2:01 pm
I have driven a bmw, merc and an Audi before I have been for test drive on road shows too.
___________________________________________________________________________
LoL. Go on, it'll never end.
0 0Dumb… driven a friend's Audi!..DUH… some plp dont understand simple sentances! what pity….
0 0German marques sold in Malaysia can hardly be compared on a head on situation. The fight here isn't really on power because of the ridiculous taxes (road tax inclusive). When they compete back in the Autobahn, they talk about elusive horsepowers made from petrol hungry V8s and how fast you can go. You can't drive a 5.5litre V8 here in Malaysia. The roadtax will kill you and if that doesn't, let the insurance agencies have a take at you. Technology wise, how many "tau-kehs" here actually know how to work the i-Drive(or other systems from other makes) properly? Here in Malaysia it's about brand exclusivity or rather, brand name. Or is it?
Nowadays, I would say that BMW here in Malaysia is getting more and more affordable (in a way) by CKD means and they fall deep down in quality such as fit & finish. Problematic models are beginning to surface and BMW Malaysia is having headaches over certain issues regarding built quality and how long the local contents can actually last. For example, 5-series is having that problem currently. Ask a dealer regarding the 523i which is now out of stock due to it not being assembled. They would gladly give you the just in 520i CBU'ed from Thailand whichs costs a lot more less than the 523i but with almost as much stuff that the 523i has. Problem is quality inconsistency with local parts.
Looks wise, a big salute to Chris Bangle for making the BMWs so much different. However, when they decided to make the 3-series a little bit less aggresive due to the fact that they don't want to ruin the potential market it already has, I would say this is where it goes wrong and the current 3-series simply looks queer. It's a design that is rather in the middle of nowhere between aggresive and conservative. The coupe doesn't look as intimidating as the M3 as well.
Mercedes have failed to intrigue most people nowadays. The local CKD cars have bad quality(only German marque comparison) compared to the models of the yesteryears. Fit and finish isn't what we would call desirable and trim wise? The leather feels fake for a leather. I remember the days when Mercedes still looked geekish but still had the upper hand for offering Comfort among everything else. Being in a Mercedes then really felt different because the luxury that bombards you straight to the face really is something else. Now? The whole plastic thing is just so wrong. Focus back to quality please?
Looks department. Despite the major improvements they made a few years ago with the car designs they've launched, sadly I feel that the momentum is feeling a bit lost.
I'll reserve my comments for Audi. Not very sure about the daily grinds of owning one but my experience with the showroom models were rather fantastic. Fit and finish is as what they say top notch for me. And the exterior looks no longer looks bland compared to the previous models. Of course I still think that the radiator grille is a bit too big for a car, but the entire design is incorporated harmoniously no doubt.
So what is the real battle for German marques here then? Is it the looks? Is it still power? Or just back to the basics of quality assured?
Rethink our stand we should, no?
My personal choice then? Audi has good fit and finish, looks cool as well. BMWs have good looks and resale value & Mercedes is well, Mercedes. Hmm, for the price of the german marques sold here, I think I'm better off in a Japanese marque for years to come. Despite them being CKD'ed. At least I know my spare parts are affordable rather than elusive.
* Driving doesn't mean owning. And it's a whole world of difference to drive it for a day than driving it everyday.
0 0matmoto, it suddenly came into me. lol…
0 0more like developing brain tumor if things keep up…
0 0apparently Subaru and Bently have something to say too.
check these out.
http://i15.photobucket.com/albums/a360/4JB1T/audi… http://i15.photobucket.com/albums/a360/4JB1T/bmw…. http://i15.photobucket.com/albums/a360/4JB1T/suba… http://i15.photobucket.com/albums/a360/4JB1T/bent…
HAPPY NEW YEAR EVERYBODY..!
0 0I own both cars there both great cars. I was amused at some of these comments on how they stenotype people on what car they drive. I would imagine those cant afford either.
0 0to V_Noz
You know nothing about bmw and audi.
in fact you're just a envious looser.
shame on you kid.
0 0Did anybody mention the cost of parts and labor for German cars? I may have to give up on all of them. I drive an Audi A4 and its a bit much for repairs. I like that new Honda Accord.
0 0Add a comment
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AI-generated Summary ✨
Comments largely revolve around the rivalry between BMW and Audi, highlighting perceptions of brand prestige, quality, and performance. Many believe BMW has a stronger brand image and driving experience, while others praise Audi for better build quality and technological innovation. Several comments criticize the high costs of maintenance and parts for German cars, especially in Malaysia, and discuss design changes and reliability issues. There’s admiration for humorous and aggressive advertising by both brands, with some fans favoring BMW's sporty reputation and others appreciating Audi’s quality advancements. Off-topic debates about other brands, offhand remarks, and playful banter are also present, but the overall sentiment emphasizes the competitive edge, brand loyalty, and the entertainment value of their advertising rivalries.