It all started when BMW decided to congratulate Audi when their Audi A3 won the South African Car of the Year 2006 back in May this year. As you can see from the ad image above, very cheeky. This makes Ford’s “thanks to our competitors for making us the best” advertisements here in Malaysia alot more tame. Audi decides to respond, have a look at their reply advertisement after the jump. Can anyone say “pwned?”