This advertisement for the Ford Ranger back in 2006 was developed by JW Thompson’s Malaysian team for Ford Malaysia. It’s basically a matchbox with matchsticks in them (what else did you expect?) to promote the Ford Ranger Extreme’s extendable cargo bed. It’s really quite clever – it looks like the little Ranger is carrying the matches in the box if viewed from the proper angle.
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Nice ad!!!
Does it work like those 'Awas muatan panjang' lorries we see on the roads?
A simple ad – but one that really attracts attention.
The creativity of advertising never ceases in the heads of the Creative Directors.
Cheers!
Ford Ranger = the best pickup truck in Malaysia!!!!!
but I think most u won't agree with me……
Very clever and well-executed idea.
true2 it the best pickup…i mean real pickup. If uses Hilux or Triton…"alamak sayangnye takut calar". If uses Ranger….."lets rock"
Haha, my studio shot this picture and i produced it. It was shortlisted as a finalist for Best Media Ad at last Years Kancil Awards.
kona: excellent work!
Great job Kona. BTW, what happens if you open it the other way :P you have the ford crashing into other ppl's tailgate?
simple yet classy!
Cool! Something small and simple but yet points out a big message.
I like Ford Ranger so much….Power truck it's in your hand…Can U imagine POWER of Ford Ranger. So POWER right?? I already try this pickup/truck in Long Pasia Road in SABAH…. I tell U, this truck like a Monster…POWER.
I'm attracted to see the NEW FORD RANGER, hiii so Beautiful