You could say BMW has a thing for films – the company created a series of short films called The Hire back in 2001 and 2002 starring Clive Owen as The Driver, who luckily gets to drive BMW models such as the Z4 and the M5. For a local touch, they decided to have a short film competition earlier this year called BMW Shorties.
Now, fans of BMW short films can watch this new 3-episode series starring the BMW 1-Series called “Have You Seen It?” Watch the 3 episodes after the jump (about 5 minutes each), and also find a link to watch them on the original site.
Related Posts:
BMW 1-Series Kermit the Frog advertisement
BMW The Hire: Beat The Devil
BMW The Hire: Chosen
BMW The Hire: Ticker
BMW The Hire: Star
BMW The Hire: Ambush
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What can I say? As an advertising major, I can say that I’m thoroughly impressed with the big idea, visualization and cinematography of these three short films. I also have a soft spot for BMW motor vehicles with make this campaign twice as sweet.
Now, where’s that chequebook…
Agreee on that ;)
nice videos, ugly car. :/
My god…lol..if ya can beat them in quality, at least beat them in marketing eh? Nice job tho!
its a waste of money on a car that will never sells!
It’s quite a nice looking car,there’re couple of these 1-series(white colour) in bangsar.An alternative to 147 perhaps?or maybe the golf gti?
Wondering what car is it?
The front look like Citroen when it drive out. Got one shot show it look like Golf GTi.
Anyone can guess it?
Dumb commercial compared to the Clive Owen which I still have. Priceless possession.
The car will never sell. BTW the other car looks like VW Polo or some Golf variant.
jehutyz, its a 1-series
oh wait, i havent watched the 2nd video, sorry jehutyz, i think i know what u mean now…
ya, looks like a previous gen VW golf…
the advert makes me wana run out and go buy it… must… resist… temptation…