BMW’s new EfficientDynamics brand was the most obvious thing they were pushing at the 2008 Geneva Motor Show. This is an interview with Jan-Christiaan Koenders, BMW’s Director of Brand Communication about what EfficientDynamics is and why it is important for BMW. The gist of it is that BMW wants to incorporate little features that can save energy in all of its cars rather than just lump everything into one flagship hybrid. This is evident with the inclusion of start-stop and brake energy regeneration features across the product range. Watch the video after the jump.
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VIDEO: BMW at Geneva 2008: BMW EfficientDynamics
BMW iX3
from RM378,800 
BMW M3 Touring
from RM898,800 
BMW iX1 L
from RM252,800 
BMW iX
from RM425,800 
BMW X3
from RM325,800 
BMW M5
from RM1,200,800 
BMW M4 Coupe
from RM878,800 
BMW 2 Series Gran Coupe
from RM173,800 
BMW 3 Series
from RM267,800 
Ugly rims.