Business Times reported last week that former DaimlerChrysler Malaysia head Datuk Frank Steinleitner may be engaged by Proton either as a consultant or as head of international marketing. Steinleitner is back in Malaysia.
There was previously some talk on Steinleitner being back in Malaysia to set up his own automotive consultancy firm, so this firm may be engaged by Proton as a consultant as the “Option A” in the report.
Datuk Frank was originally in Malaysia to work with Cycle & Carriage Berhad when Mercedes-Benz had no official presence in Malaysia. Then when Mercedes-Benz came in via DaimlerChrysler Malaysia, Datuk Frank was in charge of setting up the company. He also has experience with the Chinese automotive industry, so that would be a plus point for Proton as well.
Looking to sell your car? Sell it with Carro.
xenith (Member)
on 
azrai (Member)
on 
4G63T DSM (Member)
on 
normaluser (Member)
on 
waimak (Member)
on 
tikus (Member)
on 
zk9 (Member)
on 
BanyakMasukWorkshop (Member)
on 
farghmee (Member)
on 
BW (Member)
on 
Roti Naan (Member)
on 
lchan (Member)
on 
ragnahse (Member)
on 
nad2r17 (Member)
on 
carsut (Member)
on 
moha774 (Member)
on 
waheng (Member)
on 
faizfadil (Member)
on 
shamel (Member)
on 
corolla_KE70 (Member)
on 
wish86 (Member)
on 
Martin (Member)
on 
mystvearn (Member)
on 
wrong-turn (Member)
on 
KelvC (Member)
on 
aksMs (Member)
on 
Hybrid (Member)
on 
outspoken (Member)
on 
shaif (Member)
on 
nobodyatuk (Member)
on 
starwars (Member)
on 
superookie (Member)
on 
cetait (Member)
on 
dangermouse (Member)
on 
kucau (Member)
on 
ahmadmckk (Member)
on 
Max88 (Member)
on 
ManicMan (Member)
on 
adamccl (Member)
on 
Matthew Seleigh (Member)
on 
Realeyes (Member)
on 
AI-generated Summary ✨
Comments on the blog post about Proton engaging a former Mercedes-Benz professional reveal a generally positive outlook on hiring foreign expertise, emphasizing that success depends on skills and results rather than race or nationality. Many believe hiring such professionals can bring valuable international experience and fresh perspectives to Proton, aiding its global competitiveness. Some comments highlight the importance of avoiding racial stereotypes and promoting merit-based hiring, criticizing racist sentiments. There is also discussion about the challenges within Proton's management, politics, and sourcing talented Malaysians, but the consensus stresses that the focus should be on capability and contribution rather than race or background. Overall, commenters see the potential strategic benefit of engaging experienced foreign talent to revitalize Proton.