Pirelli TyreWe could soon be paying more for our tyres, or at the very least Pirelli tyres, according to its CEO Francesco Gori.

He says price increases should not be unexpected sometime in the second half of this year, thanks to Pirelli having to compensate for rising raw material costs. Despite improving its internal efficiency to cut costs, apparently raw materials have increased so much in price that a price increase is inevitable if the cost of raw materials continue to rise.

If Pirelli is indeed facing this problem, expect all the other tyre manufacturers to have the same thing on their minds as well, and in the end it is the consumers whose wallets burn when its time for a change of tyres. Let’s prepare to ubah gaya hidup!