Volkswagen has decided to name its upcoming pickup truck the Volkswagen Amarok. The word Amarok is the Inuktitut name for “wolf”. Inuktitut is the name of the Eskimo-ish Inuit language variants spoken in Canada. Linux users may recognise the name as shared with an open source KDE music player.
In naming the Amarok so, Volkswagen hopes it will emulate the wolf’s personality as the “king of the wilderness and a figure of robustness, endurance, and superiority”, in their own words. At launch time only a double cab version like the Pickup Concept shown above will be launched and it will have Volkswagen TDI engines mated to an all-wheel drive system. A single-cab model will be launched later.
The word Amarok and its association with a Wolf does sound kinda cool, and definitely way cooler than “Taro”, which means a kind of yam and is aso the old name for Volkswagen’s rebadge of the Toyota Hilux.
Look after the jump for more pix of the concept version.
Volkswagen Pickup Concept previews new 1-tonne pickup
Volkswagen Advanced Activity Concept
PHOTO GALLERY: Volkswagen Pickup Concept
Click thumbnails to view high resolution photo