VIDEO: first TVC produced for the BMW X1

BMW X1 Headlamps

BMW has released the first TV commercial for the new BMW X1 SUV and from the looks of it they are clearly positioned it as an active lifestyle vehicle for you to go on major road trips with your friends, and of course it will be a new cheaper way to enter this particular segment of SUV (or SAV as BMW would rather the whole world call them).

By the way, I’ve just found out what that oddly tilted square lense positioned in the inner ring of the bi-xenon headlamp is. Apparently it is just a lense designed to direct the light from the inner lamp to light up the corona rings (popularly called angel eyes) of the headlamp. In a bi-xenon headlamp, the outer xenon lamp serves both low beam and high beam functions so the inner lamps mostly serve to light up the corona rings only. The adaptive cornering lights are located in the fog lamps.

Anyway look after the jump to watch the commercial and see the new X1 in action. The X1 is likely to be launched in Malaysia within the first half of 2010.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • Pins&Needles on Aug 12, 2009 at 11:31 am

    Fantastic looking X1 !!

    Packaged for the younger generation/young at heart.

    Looking forward to it coming to Malaysia.

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  • for me, i always think that BMW is way better than anyone else in producing their adverts..

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  • azrai on Aug 12, 2009 at 3:45 pm

    While Toyota and honda become bigger and bigger, BMW tend to become smaller and smaller with their new models.

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  • gizmoe on Aug 12, 2009 at 4:22 pm

    based on your description of the inner squarish headlight, would that mean that there are no flash to pass headlights anymore? IIRC, that would mean that the bi-xenons would have to take up that duty as well, as a flash to pass light when the dipped beams are not on?

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  • Kuku_Nan on Aug 12, 2009 at 4:39 pm

    Hope its cheaper than the X3 and X5 (maybe less than <RM250k?). Cool video!!!

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  • shoryuken on Aug 12, 2009 at 7:10 pm

    I want this X1! hopefully, it wont be like the current 1series so expensive due to fully import price. Why don't AB/Ingress/Sapura link up with a German used car company, and import like what the AP does instead of restricted by this official BMW seller rule, where AP does not need to follow…hahha…

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  • Paul Tan on Aug 12, 2009 at 8:19 pm

    I think its going to be priced at about or maybe just under a 325i's price.

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  • WilsonLy on Aug 13, 2009 at 7:57 am

    OMG I WANT ONE!!!!!!!

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