New Peugeot SR1 concept showcases new Pug design language and logo!

Peugeot SR1

Right now with the Detroit Motorshow coming up real soon, you’d think that the car manufacturers would be all about Detroit, but Peugeot is already setting up the stage for its more Euro-centric Geneva exhibit coming up soon. Understandably, as it has no North American presence whatsoever.

And Peugeot’s Geneva exhibit is a very important exhibit indeed, as the new Peugeot SR1 concept car will be shown to the public for the first time, a car which features Peugeot’s new design direction for the new decade!

New Peugeot LogoAnd there you have it. The huge wide mouthed grille is now gone, replaced by a slimmer and sleeker version. The car also features a restyled version of Peugeot’s logo, shown on the left. It’s a very good looking coupe indeed, and the hard top can be taken off for open top driving pleasure. Looks like some sort of a baby Aston Martin with an inverted grille.

New Peugeot SR1 concept showcases new Pug design language and logo!

Powering the SR1 concept is a combination of motors, producing a total of 313 horsepower peak output. It is a hybrid, using HYbrid4 technology that combined a 218 horsepower 1.6 litre THP turbo engine at the front and a rear electric motor (yes, all wheel drive) making 95 horses. The SR1 can also run on the electric motor alone, turning it into a zero emissions vehicle. Peugeot claims 57.7mpg on the Euro combined cycle.

The SR1’s chassis is built with a one piece body incorporating a tubular structure. The mechanical components and suspension bits are then mounted onto this tubular chassis. You get double wishbones with drop links at both front and rear, and there is also four-wheel steering using motorised links on the rear suspension wishbones to control the rear wheel angles.

Look after the jump for hi-res photos of the new SR1.

[zenphotopress number=999 album=717]

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • Bruce Ban on Jan 09, 2010 at 1:02 pm

    looks like an aston martin… sweet…

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  • like the front bonet..

    BTW seem to be new SLR rival

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  • shawal on Jan 09, 2010 at 1:20 pm

    got a hint of SL there , but the car is simply gorgeous!

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  • lambov12 on Jan 09, 2010 at 2:30 pm

    it just look like an Aston Martin .. but i dun think the car will have the performance of Aston Martin ..

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  • Pixie Lott on Jan 09, 2010 at 4:00 pm

    Yea, it does look like Aston Martin from side view.

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  • hiruma kecil on Jan 09, 2010 at 4:01 pm

    cool… now many manufacturer give us sports cars with engine below than 2.0 litre… but the power still there… look at Mazda rx8 1.3, and miata, also lotus with 1.8… and many more…

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  • droll on Jan 09, 2010 at 4:55 pm

    BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!

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  • izaman on Jan 09, 2010 at 5:12 pm

    nice design. really like the new design language. still have the ol' skool big mouth design….only sleeker

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  • an inverted aston martin…

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  • wakjoe on Jan 09, 2010 at 5:40 pm

    looks like toyota ft-86.. bwahaha

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  • tikus on Jan 09, 2010 at 6:04 pm

    Naza Boleh !!!

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  • klaka seram on Jan 09, 2010 at 6:05 pm

    awesome!! the best part is it's a hybrid car. the design concept is wayyyy better then current big smiling grille

    just wait for Naza to CKDed, sure cheapo… mmmm in 10 yrs time maybe

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  • mitlanevo on Jan 09, 2010 at 6:09 pm

    the specs sounds good !

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  • 4G63tDSM on Jan 09, 2010 at 6:39 pm

    OMFG….

    Finally a worthy 406 Coupe successor….

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  • motorcamper on Jan 09, 2010 at 7:04 pm

    The front engine and read electric motor is a neat touch, it just do away with the complex drive train coupling for hybrids like Prius and Insight, I believe it save some weight as well. The draw back is probably a less compact packaging.

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  • at 1st glance, the front does look a bit like the upcoming CRZ

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  • fahmi yahya on Jan 09, 2010 at 7:35 pm

    nice…

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  • unlogic (Member) on Jan 09, 2010 at 7:49 pm

    nice sharp looking car. new logo also kinda cute too!

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  • Mazda 3 MPS on Jan 09, 2010 at 8:16 pm

    this is very nice

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  • Great! Finally peugeot turns into a beautiful babe… Muacks.

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  • Gajen on Jan 09, 2010 at 9:27 pm

    looks great man…

    proton bring back the putra!

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  • pokerfoker on Jan 09, 2010 at 9:44 pm

    y they steal the toyota FT coupe design

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  • automotive designer on Jan 09, 2010 at 9:56 pm

    the curves look like BMW'ish and the front looks like Aston martin got a gay marriage with Maserati. awesome looking though. just not looking Peugeot'ish.

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  • PUG LION-PUG LION-PU on Jan 09, 2010 at 10:30 pm

    nice car!

    Looks like the 1.6 THP engine can be very flexible, Hope our THP engine can be tune to that level easily~ as it seem the 1.6THP is the ultimate engine for PUG now~ appear in many car. RCZ too

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  • Jumbsuck on Jan 09, 2010 at 10:57 pm

    The lion logo looks like kung fu or boxing fight lah!

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  • whoa, thats nice. for someone who wants aston martin design but no need for the power.

    i like! but its a concept. maybe will dumb down a little.

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  • c14man on Jan 09, 2010 at 11:35 pm

    like the new logo. looks more like a leo rather than a lion now.

    and cleaner look. note the tongue is no longer there. =p

    and nice new font too.

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  • with some cue from the bmw 8-series concept …

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  • NiceCar (Member) on Jan 10, 2010 at 1:11 am

    This what we call 'Dare to change"!

    By not waiting the current design language getting "old", they getting the new one.

    eheemmm.. unlike some other car manufacturer.. dare to change.. the steering, bumber???

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  • 1st look at the side look like aston martin..

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  • toycar on Jan 10, 2010 at 5:43 am

    front grille look a bit like aston martin, but never mind, facelift it nex time to develop own identity, a beautiful car indeed. this is the first time i like peugeot, after so many Jeremy's negative comments! keep up the good work!

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  • the front grile looks like an aston.

    can't really see the ass, but i'm not liking it.

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  • akupung on Jan 10, 2010 at 9:29 am

    very aston martinish dont you think?

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  • wah…breathe taking. wonder how much it is when naza bring in.

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  • brosssprocps on Jan 10, 2010 at 10:35 am

    mmg sempoi. harap2 proton dpt hasilkan teknologi baru dlm pembuatan enjin yg mana menjimatkan minyak malah performance menyamai racing. Mungkin ini imposible tapi kita jadikannya sebagai cabaran utk direalisasikan. biaq injin kecil tapi betoi2 powerful dan menjimatkan..berbaloi-baloi amy search kata.

    Tapi kalau nak sempoi lagi,buat RND how to built batery yg kecil (ringan)dan berupaya menyimpan tenaga elektrik dlm jumlah yg byk dan tahan lama supaya boleh digunakan pada kereta elektrik.

    TQ from Penang With LoVe.

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  • naza just waiting to take over even come with this model jsut to up thier saham.LOL

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  • Aww… the logo kinda like the cat trying to meowing with its friend. How cute.

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  • Danny Tan (Member) on Jan 11, 2010 at 12:13 am

    Lovely sensuous curves!

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  • BEAUTIFUL!

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  • Alan Wong on Jan 11, 2010 at 4:11 am

    So far, everyone in this thread loves this car… including me…. If Naza brings it in…. what do you think the price it should be sold? 1.6 engine means RM 90 roadtax a year…. woah!!

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  • Annihilated on Jan 11, 2010 at 7:19 am

    Kung Fu Lion..

    The mouth is a bit of Lotus-ish.. but hey, the overall design looks original and refreshed!

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  • intermilan on Jan 11, 2010 at 6:33 pm

    emm…

    the first thing that struck me is .. it doesn't feel gallic anymore. it ain't bad looking, its 'fresh' or rather different (for a Peugeot) that is clear… but…

    citroen goes teutonic, and peugeot seem to go british. what happened to french design flair & some little quirkiness? even the logo seem to be a 'miss' to me. Well, maybe they wanted to express 'dynamism' or elegance in the the design 'that much'.

    the design clearly is alien to previous peugeot. rather too alien. right now, my heart say its a miss. disappointed? yes, a little and worried. but these feelings might change. we'll never know.

    but probably it will augur well with the automotive media, which is heavily controllled by the British (and people how prefer such design).

    in turn, (if they praise it), mean positive review and image from the motor journalists that matters. which means one thing, better prospect at getting better / more sale. Worse, they might lambasted Peugeot for copycat design.

    Seen many more great design car / concept just by browsing the monthly TG magazine. as mentioned above, the brit might hail the concept design as better that the big mounth grille corporate identitiy, but this doesn't look like its managed to show & create a recognisable and unique identity (at all).

    you can slap a vauxhall (as an example) badge on the nose, make a claim that its the new vauxhall design language and many will not protest.

    this seem to be a direction to join the bandwagon of similarly looking sport / concept car. it might look good on it own, as many have commented above, but if we place it amongst other sport car, it will just gone 'missing' in a sea of commonly-looking car/design.

    granted, this is just a concept showcase, but i do hope their new design will produce at least good looking car that still standout and differ from the rest. which seem wishful thinking, as the concept rather point to a "we want to design car that looks similar to everyone else, or at least the brit".

    if they continue on this path, i might as well just go and buy toyota in the future. they are the king of commons. why should i buy from a 'pretender' when it come to buying the best commonly-looking product?

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  • wow…aston copy….grille oso looks like aston but only upside down…^^

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  • chronozome on Jan 11, 2010 at 7:23 pm

    beautiful sleek lines. i especially like the vented rear lights, the extended part in front of the side mirrors and the front LEDs.

    but left rear wheel looks like it's out of axis

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  • Awesome…

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  • smart crazzy…

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  • Helmet on Jan 14, 2010 at 10:47 pm

    Hell, I'm having a mighty hard-on looking at this babe!

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