This is the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched, says Fiat UK, which also states the obvious by saying that it’s “appealing mainly to young women” because it’s a “must-have’ motoring fashion item”.

The first of several Fiat 500 limited editions that will be introduced in 2010, the Fiat 500 Pink comes with Start&Stop, sunroof, black interior (suprisingly!), special pink key cover and unique carpet mats. Based on the 1.2 Lounge, it’s priced at £11,700, £1,000 more than the standard car but with £1,500 worth of extra kit. Only 500 examples will be available through Fiat’s UK website.

Don’t let your daughters/girlfriends see this, or else…