What does Spyker see in Saab? What does it plan to do with the brand from now? How different will the new Saab be? New models? There are tons of questions we can throw at Spyker, the small volume Dutch sportscar maker who succeeded in buying Saab from GM. Well, Spyker has now shed some light on the matter.
Under the new masterplan, Spyker will now be called Saab Spyker Automobiles NV and this entity will operate Spyker and Saab as two separate companies. Saab will be repositioned as an “independent performance-oriented niche car company with an industry-leading environmental strategy”. The Saab Business Plan, drawn up by Saab management over the past ten months, will be executed and enhanced upon.
Saab will have three main model lines: 9-3, 9-5 and 9-4X. There’s a possibility of adding a smaller car line should the “positive development of the smaller car segment continues”. However, the “9-1” is not included in the Business Plan and will need additional financing for development. Upcoming launches will be the new 9-5 this year, the 9-4X in early 2011 and the new 9-3 in 2012. Saab cars will use their “strong and unique brand heritage” to rival Audi and BMW.
Saab’s Trollhättan facility has full capability in developing complete vehicles and will continue to do so. Calling it one of the most efficient mid-size car plants in Europe, Saab Spyker aims for production and sales volumes to be rebuilt to “recent pre-crisis levels of about 100,000 to 125,000 vehicles”. This figure will include the 9-4X, which will be built in Mexico alongside stablemate Cadillac SRX. Beyond that, on-going collaborations with GM in parts sourcing will continue, but Saab Spyker will gradually reduce dependency on GM in this aspect.
How about Spyker, the car brand? It can benefit from Saab’s extensive global network of 1,100 dealers, its engineering know how and technologies. The two brands will share parts in the future.