Lotus Racing announced today at its homecoming celebration showcase in Pavilion that they have a new sponsor on board – telecommunications company Maxis Communications. I guessed as much after spotting a Maxis logo on the F1 racer’s nose earlier in the morning before the announcement.
Sandip Das, Maxis Berhad Chief Executive Officer said, “Maxis is pleased to broaden its sports involvement through the sponsorship of the Lotus Racing Team in Formula One. Maxis’ commitment to Lotus Racing promises to deliver a more integrated F1 experience to our customers with immediate access to the latest racing news and information via their mobile phones, wherever and whenever they want. In addition, lucky Maxis customers will have the exclusive opportunity of watching the Sepang Grand Prix live this coming weekend compliments of Maxis.”
“There is money in the sponsorship. It is a firm one-year sponsorship with long intentions,” said Jean Pascal Van Overbeke, Maxis’s chief operating officer. So it is not only for the Malaysian race. But the company declined to reveal how much it was forking out for the 1 year sponsorship.
The Lotus Racing T127 was on display at Pavilion today until 10PM. Look after the jump for a gallery of photos that we snapped while on location.
[zenphotopress number=999 album=1008]
Looking to sell your car? Sell it with Carro.
I mean NO Petrobras?
Congrate to Lotus. Just keep going.
I thought tune group got tune talk,haha
they're competing in the communication business,but they sponsor the same team.1malaysia
because tune group is own by tony fernandes
Nice.
Go maxis
im gonna use digi from now onwards
go ahead and switch. don't just talk.
what wrong with you.
are you hate everything associate with malaysia?
Are you a full time troller?
Yeah..go ahead & don't forget get extra line for all of us…
Why not celcom or TM?
Because Celcom and TM are GLCs, Maxis is not?
GLC cannot sponsor..?
If GLC sponsor then people will say "pembaziran duit rakyat"
TM sponsor England for World Cup
The sort of question that only Celcom and TM can answer, not Lotus. Anyway TM is a company targeting domestic market. Celcom, under Axiata is in the same situation. Axiata at most is into markets within this region. It's not easy to see the value for them in F1. It's actually a surprise that Maxis has signed a 1 year deal. The only value it seems is the content that they can provide to maxis subscribers in Malaysia they get from this deal. I doubt the money they're spending is significant given the entire budget of this team.
Not to mention ppl might confused between Maxis (EA Sports) or Maxis (telco service provider)
Tm/Mas is just waiting to grab airasia and maxis market share and control the market,when cost overruns. completely weakens the competitor
On print and TV, the Lotus colors don't look good at all for an F1 car
Ferrari had to change their scalett tones – just to ensure its comes out right on TV – that is the detail that goes into F1
Interesting, I felt the same when I first saw shots of their car
this is not a fashion show runaway. you dont even know how sacred and symbolic is british racing green to any of racing car in the uk. go check wiki la bro..or unless u r a sissy. lol.
Yup… cronyism is well and alive .
Any place left for CIMB, YTL etc ?
This is nothing 2do with politic la !! Go to other sites to talk about politics till pigs fly
How is it possible for a privately owned company sponsoring an F1 team equal to cronyism?
YTL? Genting? Berjaya? Meh… they rather spend their money on developing other country, like Singapore.
come on man. this is a car blog. dont mix politics with cars. you wanna talk politics go to a different blog la. you come up with stupid statements like that it only shows your level of maturity. grow up and show some class.
Every time. Every single time.
Enough of politics lahhh. Everything also want to cry foul. CNN on there crony ah? bridgestone crony ah? when they pour money its not just about cronyism and foul politics, its brand building oso. think straight laaa weei
this what i call 1malaysia….
all company in malaysia supporting malaysian owned-team…(except petronas opt for higher-class partnership since they were capable to)
Ooo… and I thought they're gonna do a Canon Singapore on Brawn GP last year.
Last year, at Singapore GP, Canon Singapore sponsored Brawn GP, and that was the only race Canon appeared on Brawn cars.
The deal worth USD 2.5mn.
No wonder staffs get bonus and increment for 2009 so littlle.
patut la 1.5 month bonus only for maxis staff. cutting cost here n there to sponsor Lotus Racing.
1.5 month bonus is better than NOTHING at all!
makes me wondering, why Axiata Group Berhad didn't sponsor for Lotus team or other team..? Only Axiata can asnwering this question.. emm.. :|
All boils down to the same basic question. Whats in it for them? F1 is an event with global exposure of reportedly 600m global TV viewers per weekend.
It's perfect for a sponsor wanting to reach out to a global audience just like reach via a global event like Olympics or World Cup.
Axiata on the other hand is not a global business. It's a regional business in Asia. They would want the Asian audience but not the global audience.
well maxis, perhaps u should be spending the money to better improve or upgrade your mobile network infrastructure? it has been over a year since you promised us network upgrade… hopefully you have not forgotten about it.
Don’t you worry, Maxis remembers. And for those of you who weren’t paying full attention to the car today, Maxis also replaced the NAZA logo on the wing with its own.
Maxis is committed to the Dream.
Are you?
1Dream. 1Team. 1Effort. 1Nation.
This is 1Malaysia. And this is LOTUS 1Malaysia.
tm and mas waiting to buy over airasia,maxis at cheep cheep price and become champion. digi is smarter than maxis
mmg cntk la neo r3 nie..