Lotus Racing announced today at its homecoming celebration showcase in Pavilion that they have a new sponsor on board – telecommunications company Maxis Communications. I guessed as much after spotting a Maxis logo on the F1 racer’s nose earlier in the morning before the announcement.
Sandip Das, Maxis Berhad Chief Executive Officer said, “Maxis is pleased to broaden its sports involvement through the sponsorship of the Lotus Racing Team in Formula One. Maxis’ commitment to Lotus Racing promises to deliver a more integrated F1 experience to our customers with immediate access to the latest racing news and information via their mobile phones, wherever and whenever they want. In addition, lucky Maxis customers will have the exclusive opportunity of watching the Sepang Grand Prix live this coming weekend compliments of Maxis.”
“There is money in the sponsorship. It is a firm one-year sponsorship with long intentions,” said Jean Pascal Van Overbeke, Maxis’s chief operating officer. So it is not only for the Malaysian race. But the company declined to reveal how much it was forking out for the 1 year sponsorship.
The Lotus Racing T127 was on display at Pavilion today until 10PM. Look after the jump for a gallery of photos that we snapped while on location.
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