It’s too late for an April’s Fool joke, so let’s try to take this seriously shall we. VW has launched Volkswagen Classic Ketchup, of which just 1,000 bottles will be available, at Techno Classica 2010 in Essen. It costs 3.00 Euros at the show, and those who visit Wolfsburg can also buy these as souvenirs.
Volkswagen Spiced Ketchup was born back in the 1970s (a collaboration with Kraft) as the ideal complement to VW’s curry sausage. It is said to have a thicker “viscosity” than standard ketchup and a unique flavour, the recipe for which is, like that of the curry sausage itself, as closely guarded a secret as any classified automotive R&D project.
In 1997, Volkswagen began officially bottling and selling the Spiced Ketchup. In that year, 20,000 bottles were sold. Since then the sauce has gone from strength to strength (in numbers, not spiciness): in 2009, over 425,000 bottles were sold and in the first 10 weeks of 2010, 100,000 bottles have already been sold. The difference between Volkswagen Spiced Ketchup and Volkswagen Classic Ketchup? VW asks us to imagine the culinary equivalent of the first and sixth generation Golf GTI!
Alongside ketchup, Volkswagen is also putting on show some of its classics, among them significant cars like the K70, Iltis all-wheel drive, Golf Country Crossover and the Tarek off-roader.