Audi has officially started taking orders for the new Audi A1 after a much anticipated wait. According to Audi AG, orders looks like they will surpass production levels this year, meaning certain customer would have to wait for their bundle of joy.

Audi’s Brussels plant will be producing 50,000 units of the A1 from now till end 2010 while 80,000 units will be delivered to customers next year. The company expect to eventually make 100,000 units annually by 2012.

For 15,800 euros you get the 86 hp 1.2 TFSI which has excellent fuel economy of 5.1L/100 km while only producing 118 g/km of CO2. The other engine variants available would be the 1.6 TDI that produces 105 hp while retailing at 18,800 euros. This particular model uses only 3.9L/100 km, saving you on fuel in the long run. The 1.4 TFSI produces 122 hp and will sell for 19,900 euros and has a fuel economy of 5.2L/100 km. This while only producing 119 g/km of CO2 emissions.

There’s no doubt that the Audi A1 will carry a premium price compared to its competitors, one of them being the MINI which starts of at around 13,000 euros. While space is a luxury in the backseat of the MINI, the A1 is 200 mm longer than it. The other contender would be the Alfa Romeo MiTo which comes in at just under 15,000 Euros for the 1.4-litre 95 hp version.

Click here for live images of the A1 from the Geneva show and a huge official gallery.