BMW and Daimler have worked closely in the past in regards to jointly developing hybrid transmissions, and they were once in talks to jointly develop next generation compact front wheel drive platforms. The platform talks fell through of course, as the companies felt that sharing a platform would not allow for much differentiation between the BMW and Mercedes-Benz that used them.
But here’s something new that the two companies have decided could be mutually beneficial without hurting marketing – seat frames! The latest news is that BMW and Daimler will jointly develop and purchase metal seat frames for some models, while leaving the exterior finish to be done independently, allowing sufficient differentiation while saving a little on costs.
According to German publication Spiegel, the two companies will invest a certain double-digit million Euro amount in the dev-share project, which is estimated to yield up to 200 million Euro a year in savings. Smart move!