Opel, who are under GM’s European division, have announced plans of selling the brands in China. This will eventually open up to countries in the Asia Pacific region, Australia and South America. Current GM brands in China, include Buick, Cadillac and Chevrolet.
“We will market Opel as a European designed car in the premium segment. There are a growing number of Chinese who like European cars and have the money to afford them,” said company spokesman Andreas Kroemer talking to a German publication.
They have yet to set a date for sales to begin, but the company has previously sold around 4000 cars in the country as a testing phase. Currently the only other way you could get an Opel car in China was through Buick, which included the Opel Insignia-based Buick Regal in its product portfolio.
This will soon change and analysts predict that Opel will initially export cars to China until it has established a market position in the country. It will then assemble cars locally to avoid import taxes, which usually increases the price of the car by 20 percent.
Due to it being marketed as a premium brand, Opel will be competing against the likes of BMW, Daimler and Volkswagen who have been in China for sometime now. It seems that if ever the German-made brand make a return to Malaysia, it will be priced to compete at the premium level, and not the affordable category it’s priced at in Europe.