According to news reports, Proton says it is hoping to conclude defining the strategies needed for its business expansion into India’s automotive market by the first quarter of this year.
Currently, Proton has identified the local OEM company it plans to work with – with a contract assembly and joint venture on the cards – as well as the models it would be entering the market with, said managing director Datuk Syed Zainal Abidin. The Exora, Persona and the company’s first global car, the Emas, have been pinpointed as the brand’s pathfinders in the Indian market.
He said that the plan will be presented to the board, and an annoucement made once approval had been given, adding that the company viewed India as a very important market for the brand.
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AI-generated Summary ✨
Comments reveal skepticism about Proton’s ability to succeed in India due to tough competition from established brands like Honda, Toyota, and Suzuki, with concerns over Proton’s quality, brand perception, and pricing strategies. Many believe Proton’s past overseas performance has been disappointing, and some suggest collaborations with firms like Nissan or Tata could be beneficial. There are mixed sentiments about Proton’s strategic plans, with some optimistic about new products and Lotus engine innovations, while others think the market is too competitive and Proton’s efforts may not yield profits. Discussions also touch on national pride and whether Proton’s entry aligns with Indian consumer preferences and cultural factors. Overall, opinions are primarily cautious or negative, doubting Proton’s prospects in the Indian automotive market.