According to news reports, Proton says it is hoping to conclude defining the strategies needed for its business expansion into India’s automotive market by the first quarter of this year.
Currently, Proton has identified the local OEM company it plans to work with – with a contract assembly and joint venture on the cards – as well as the models it would be entering the market with, said managing director Datuk Syed Zainal Abidin. The Exora, Persona and the company’s first global car, the Emas, have been pinpointed as the brand’s pathfinders in the Indian market.
He said that the plan will be presented to the board, and an annoucement made once approval had been given, adding that the company viewed India as a very important market for the brand.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Proton X90
from RM106,800 
Proton S70
from RM73,800 
Proton eMas 7 PHEV
from RM109,800 
Proton X70
from RM106,800 
Proton Saga
from RM38,990 
Proton eMas 5
from RM59,800 
Proton X50
from RM89,800 
Proton eMas 7
from RM103,800 
aduss
on 
lala
on 
Anonymous
on 
PROTON BOLEH
on 
jojo
on 
apax
on 
polok
on 
Ash Menon
on 
Aftab Ahmad
on 
Proton
on 
tishaban
on 
Matt
on 
gilabangang
on 
boo
on 
tak pro`
on 
Kam
on 
shawal
on 
NO MORE PROTON
on 
aki_zz
on 
bobdbilder
on 
eimsperfume
on 
Man
on 
Dak Ajan
on 
rpm
on 
Mohan Nair
on 
CC
on 
C919
on 
JustUpgrade
on 
Unforgiven
on 
KZM
on 
JoeGTi
on 
fanofthissite
on 
Dwijadas
on 
Mat Korner
on 
greasemonkey
on 
SY0H
on 
makeitmine
on
AI-generated Summary ✨
Comments reveal skepticism about Proton's success in India, citing strong local competitors, high pricing, and past struggles abroad. Some express doubt about Proton’s quality, brand strength, and ability to handle tough roads. A few supporters remain optimistic, hoping Proton's strategic moves and collaborations with Tata or Nissan could succeed. Overall, sentiments range from critical to hopeful, but consensus suggests Proton faces significant challenges entering and competing in the Indian market.