Car Buyer's Guide

Overview

The Proton eMas 7 is a five-seat C-segment electric SUV and Proton’s first EV. It suits drivers wanting a front-wheel-drive family EV with 215 hp and a choice of battery sizes. Prices run from RM103,800 to RM125,800, with claimed range spanning 345 km to 450 km.

eMas 7 in 2026 — what's new

For 2026, the CKD Proton eMas 7 PHEV is on sale from RM105,800; its Premium Plus carries the same RM125,800 price and gets massage seats. The electric eMas 7 continues with Prime, Premium and Premium Plus grades. All three EVs retain 215 hp, front-wheel drive and five seats, while battery capacity and claimed range separate the line-up.

Variants (3)

RM103,800–RM125,800 · est. from RM1,060/mo

Which variant to buy

Most buyers should choose the RM119,800 Premium. Its 60.22 kWh battery lifts claimed range to 410 km, 65 km beyond the RM103,800 Prime, without changing the 215 hp output, FWD layout or five-seat cabin. Pay RM6,000 more for Premium Plus only if its 68.39 kWh pack and 450 km claim matter to your regular trips. It costs RM125,800, and that extra outlay buys 40 km over Premium.

Previous model years (2)

Colours

across the range — availability varies by variant

  • Lithium White Metallic
  • Obsidian Black Metallic
  • Platinum Silver Metallic
  • Quartz Rose Metallic
  • Slate Grey Metallic
  • Turqoise Green Metallic

Proton eMas 7 buyer's guides & reviews

Verdict

Proton’s first EV arrives as a large C-segment SUV, not a small-city EV, with three battery capacities and a uniform 215 hp front-drive drivetrain. The entry price sits above the RM69,999 Perodua QV-E, RM95,000 Seres 3 and RM100,000 BYD Atto 2, but below the RM104,468 MG S5 and RM108,888 Dongfeng Vigo. Range is the real reason to move up the grades.

Buying a new eMas 7? Sell your old car for a better price, get paid in 24 hours

Proton eMas 7 sales in Malaysia

4,004 registered so far in 2026 — Malaysia's #26 best-selling model this year. 613 were registered in Aug 2026, the latest month on record.

Sep 2025: 757 Oct 2025: 742 Nov 2025: 786 Dec 2025: 937 937 Jan 2026: 208 Feb 2026: 240 Mar 2026: 306 Apr 2026: 636 May 2026: 896 Jun 2026: 579 Jul 2026: 526 Aug 2026: 613 Sep 2025 Aug 2026 Full eMas 7 sales data, month by month →

Proton eMas 7 resale value

What a used eMas 7 holds of its price, by registration year: the trade-guide value insurers and dealers reference, and the price the market typically asks.

Year Trade guide Typical asking Holds
2026 RM123,800 100%
2025 RM87,500 RM92,800 (10) 79%
2024 RM80,350 69%

Trade-guide and market listing data, West Malaysia. Actual prices vary with condition, mileage and variant; "holds" compares against that year's new price.

Rivals to consider

same class, similar money

Proton eMas 7 FAQ

How much is the Proton eMas 7 in Malaysia?

The electric eMas 7 costs RM103,800 for Prime, RM119,800 for Premium and RM125,800 for Premium Plus. The CKD eMas 7 PHEV is on sale from RM105,800.

Which Proton eMas 7 variant should I buy?

Buy the Premium for its 60.22 kWh battery and 410 km claimed range. Choose Premium Plus only if the extra 40 km of claimed range justifies the RM6,000 step up.

What is the Proton eMas 7’s claimed range?

Prime has a 345 km claimed range, Premium reaches 410 km, and Premium Plus goes up to 450 km. The difference comes from their 49.52 kWh, 60.22 kWh and 68.39 kWh batteries.

Is the Proton eMas 7 front-wheel drive?

Yes. Prime, Premium and Premium Plus use a 215 hp electric motor driving the front wheels through a single-ratio automatic transmission. Each variant has five seats.

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