Car Buyer's Guide

Overview

The Proton eMas 7 PHEV is a five-seat C-segment SUV launched for 2026, pairing petrol plug-in-hybrid power with front-wheel drive. It suits drivers who want an SUV that can be charged for day-to-day use but still has petrol power available. CKD models start from RM105,800.

eMas 7 PHEV in 2026 — what's new

Launched in 2026, the eMas 7 PHEV moves into CKD production at Tg Malim. Prime, Premium and Premium Plus form the range, with front massage seats added to the two upper trims. The Premium Plus carries an up-to-996 km WLTP figure and costs RM125,800. All versions are five-seat, front-wheel-drive petrol plug-in hybrids with a single-ratio automatic transmission.

Variants (3)

RM109,800–RM129,800 · est. from RM1,120/mo

Which variant to buy

For most buyers, the Premium at RM123,800 is the sensible middle ground. It raises output from the Prime’s 313 hp to 356 hp and, in CKD form, gains front massage seats. The RM109,800 Prime retains five seats and FWD, so it is the straightforward entry choice. Premium Plus costs RM129,800 and shares the 356 hp FWD powertrain; pay the RM6,000 only after confirming that its extra equipment suits you.

Colours

across the range — availability varies by variant

  • Aquamarine Blue Metallic
  • Galena Grey Metallic
  • Lithium White Metallic
  • Mercury Silver Metallic
  • Obsidian Black Metallic
  • Emerald Green Metallic
  • Azure Blue Metallic

Proton eMas 7 PHEV buyer's guides & reviews

Verdict

The eMas 7 PHEV makes most sense for drivers who can plug in regularly: 50% of owners use it like an EV, while 17% run on petrol and never charge. The five-seat layout, FWD drivetrain and 356 hp upper-trim output give it useful everyday credentials. But charging access is central to making proper use of its plug-in-hybrid system.

Buying a new eMas 7 PHEV? Sell your old car for a better price, get paid in 24 hours

Proton eMas 7 PHEV sales in Malaysia

5,562 registered so far in 2026 — Malaysia's #19 best-selling model this year. 616 were registered in Aug 2026, the latest month on record.

Feb 2026: 96 Mar 2026: 646 Apr 2026: 1,013 May 2026: 1,181 1,181 Jun 2026: 1,138 Jul 2026: 872 Aug 2026: 616 Feb 2026 Aug 2026 Full eMas 7 PHEV sales data, month by month →

Rivals to consider

same class, similar money

Proton eMas 7 PHEV FAQ

How much is the Proton eMas 7 PHEV in Malaysia?

The CKD Proton eMas 7 PHEV starts from RM105,800. The Premium Plus is priced at RM125,800.

Which Proton eMas 7 PHEV variant should I buy?

Choose the Premium. It gets 356 hp and front massage seats in CKD form, while costing less than the Premium Plus. Choose Prime only if the lower entry price matters most.

Does the Proton eMas 7 PHEV need to be charged?

It can be used on petrol without charging, but regular charging is key to using it as intended. Half of owners use it like an EV, while 17% never charge and run it petrol-only.

What drivetrain does the Proton eMas 7 PHEV use?

Every eMas 7 PHEV is front-wheel drive with a single-ratio automatic transmission and five seats. Prime has 313 hp; Premium and Premium Plus have 356 hp.

Latest Proton eMas 7 PHEV news