Most of us will probably associate BMWs with the term Ultimate Driving Machine, and a lot of owners refer to their cars as UDMs. But we’ve never actually seem the phrase Ultimate Driving Machine used in a BMW ad for a long time, instead these days we usually see Sheer Driving Pleasure or the most recent theme – Joy.

Until now anyway – this new ad for the F10 BMW 5-Series returns BMW advertising to the phrase Ultimate Driving Machine, although the dramatic ad (which features a refueling plane) talks more about the F10’s fuel efficiency than anything else.