Less than a week after opening its 19th showroom in Balakong, Nasim has launched its 20th one in the country with the opening of Peugeot Kota Bharu in Kelantan. The launch marks Peugeot’s re-entry into the Kelantan market after the closure of its previous dealership there at the end of 2008.

Nasim COO Datuk Samson Anand George said the launch of Peugeot Kota Bharu was part of the first phase of Nasim’s nationwide expansion exercise, and under the second phase of Nasim’s expansion exercise taking place towards the fourth quarter of the year, three more Peugeot outlets will be opened. Upon completion of this, there will be 25 Peugeot outlets nationwide.

Peugeot Kota Bharu is operated and owned by Murni Millenia, and the company currently has a temporary showroom unit on Jalan Sultan Yahya Petra and a separate service and spare parts centre on Jalan Long Yunus.

In September, Murni Millenia will begin construction of a full-fledged 12,000 sq ft Peugeot 3S centre on Jalan Sultan Yahya Petra, which will be renamed Peugeot Blue Box Kota Bharu when it begins operation in February 2012.