The latest auto industry executive to join the Lotus Advisory Council is Gordon Murray, who will work together with other council members like Bob Lutz, Tom Purves, Prof. Dr. Burkhard Göschel and Frank Tuch.
The Lotus Advisory Council is supposed to advise Group Lotus on current and future development as well as strategic issues such as product strategy, technology, quality, brand, marketing and distribution for Group Lotus.
Gordon Murray is no stranger in the auto industry, credited with the design of F1 race cars and the McLaren F1 road car. Funny thing is, Murray moved to England in 1969 with the aim of hopefully getting a job at Lotus cars. He was eventually offered a job with Brabham.
“For years I’ve been a huge admirer of Lotus, I have great respect for the legacy that Colin Chapman created and I think what Dany and the team are doing is a really good thing for the brand. He’s taking the strength from Chapman’s principals and taking the business to the next level whilst still keeping the general ethos – not an easy task! I’m really looking forward to contributing to Group Lotus during this exciting time,” said Murray.
To be honest, while all of this is cool, I’m beginning to wish Group Lotus had something else product-related to announce other than all the various HR and sponsorship announcements that they’ve been putting out recently. They’re a car company after all.
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AnOther guy to drain the already loss making finance of Proton. Duh!
Dah berapa tahun Proton nak dukung biawak British hidup ni…..mampuslah kalau dok tanggung orang putih, habiskan pitih je…there are better ways to obtain technology transfer than to drain all of your hard earned money ((selling saga and persona) to some expensive blokes in Norwich……well, selagi Tun Mahathir ada selagi tu Lotus keeps losing Proton’s money….why do you keep Lotus on life support by pumping more money? 15 years already bro….imagine all the money that had been poured to Lotus…Proton can build better cars by engaging better consultants….well maybe this is part of marketing strategy but 15 bloody years….damn…Syed Zainal is totally a puppet for not being able to make right executive decision….damn puppet…Merdeka!!
After the APCO, FBC fiasco – what will they think of next ??
Proton better hive off Lotus or offer an equity stake to Toyota
cos they are bleeding. Its nett cash reserves shrank to 620million
from 1.2 billion. At the rate they are going Dany Bahar will milk
Proton dry in 3 years !!!
Didn’t just previously everybody wanted to see Proton to vanish to oblivion. I think this is the chance we’ve been waiting for. So let us sit back and relax and watch the scene unfolds.
Seems like another desperate PR attempt.
Planning, then take big loan. Now more news and we are all still waiting. Don’t just give us cartoon advertising, make proper road cars for review. Just like Blackberry Playbook and HP TouchPad, talk and talk only. After launching then we all know it is crap tech, competitors already went even further ahead.
Do you know, when you key-in lotus malaysia, you can’t find it in google. You call this a Malaysian owned?
Sad thing is tho’ it is P1 owned, most of us can’t even afford to own any of their cars. So, what is so exciting about all this Lotus news. Elise at 240k, Europa at 300+k, Evora at 450+k. You call this outfit Malaysian owned?