Castrol EDGE, the leading lubricant specialist’s most advanced engine oil, has got ‘stronger’, thanks to the company’s new Titanium Fluid Strength Technology. Modern engines operate under higher pressures than ever before and every drive is a test of your engine oil’s strength. Exactly how much pressure? Think of 10,000 kg per square cm, equivalent to the pressure exerted by two elephants standing on top of a stiletto!

This is where the new Castrol EDGE comes in. Proven to be up to 40% stronger than a leading competitor and stronger for up to 35% longer, this product is so strong that Castrol has had to engineer new tests to prove it. Titanium Fluid Strength Technology is a new dynamic system in Castrol EDGE that actively strengthens the oil. It is designed to continuously respond and adapt to your engine’s needs under the severest possible pressures, minimising metal-to-metal contact and maximising engine performance.

Inspired by the new and improved Castrol EDGE, Castrol has rolled-out the ‘Experience the Strongest’ campaign, where the ‘strongest’ Malaysian will emerge to win an all expense paid trip to Poland to watch EURO 2012 live! Here’s a summary of the campaign, divided into two stages over two months:

Stage 1 (October 2011) – Aptly named ‘Strength to Unlock’ this is a contest based on strength in numbers. All one needs to do is recruit a team of friends on Castrol Malaysia Facebook and have them collectively unlock the prizes that are up for grabs. Different prizes will run periodically (bungee jumping, paintball packages, cinema tickets, group dining vouchers etc) and teams decide which prize they choose to compete for. The teams that are fastest and strongest in numbers win.

Stage 2 (November 2011) – The second stage of the campaign will feature a first-of- its-kind Augmented Reality experience involving smartphones. Called ‘Hunt for the Strongest’, this contest would see the grand prize winner walking away with the trip to Poland for to watch EURO 2012 live. A teaser video and more clues will be revealed soon on www.facebook.com/castrolmalaysia, so keep your eyes peeled!

Besides the above, anyone can stand a chance to win the iPad 2 and other weekly prizes by just servicing their cars at any Castrol Auto Service in the ‘Service & Win’ contest. One is also entitled to a free Castrol EDGE cooler jug with every purchase of the new Castrol EDGE with Titanium Fluid Strength Technology 4L pack. Offer is available for a limited time only at all participating Castrol outlets, and while stocks last.

Check out Castrol Malaysia’s Facebook page here or go to www.castroledge.com.my for more info.