It may not be a century old, but the over 50-year old Century battery brand needs no introduction. The company introduced two of its new products to the media today at the KL Performing Arts Centre in Sentul, along with its new slogan “More Life. Less Worries”. One new product is the high performance Ultramax battery and the other is actually a service – Century Battery Assist.
Let’s start with the physical product. Ultramax is positioned higher than the brand’s current Marathoner car battery range. It is touted as Malaysia’s longest warranty battery, with Sirim certification. The 1-for-1 warranty is 21 months long, which means that should your Ultramax go flat within the warranty period, Century will replace it with a brand new unit.
Upon closer inspection, the 21-month warranty is only for private petrol powered vehicles. Private diesel vehicles, commercial use vehicles and taxis get a six-month warranty, possibly due to expected heavy duty use. The Ultramax, which trounces the Marathoner (itself not a bad product) in about every category, is priced from RM250 to RM290.
Warranty claims can be done via selected dealers that are already trained by Century. When asked about potential disagreements with the dealer, Century bosses say that if the case is legitimate (no improper use) and the battery is proven to be dead (not because of other failures such as the alternator) users should have no problem with the claim. The policy is “no questions asked”.
As for Century Battery Assist, think of it as an AAM-style 24-hour auto assist, but focusing on batteries. So if your car has a flat battery, call 1-800-2288379 (or for easier memory 1-800-BATTERY) and the operator will ask you a few questions to confirm that it’s a battery related problem. A technician on a motorcycle will then arrive within 45 minutes to replace your battery, with a new Century unit, of course.
Century promises call pickup in 15 seconds, callback on completion and a service rating SMS. They also assure that the uniformed riders will look pleasant, not intimidating, which is an important factor in emergency scenarios. By the way, the rescued party pays only for the battery – the assistance and installation is free.
At present this service is limited to the Klang Valley, but Century is looking at nationwide expansion once they have good experience running it. Also, Battery Assist will carry the Marathoner range for now, as it is more comprehensive in terms of sizes. The Ultramax will be carried when its size range expands.
This is a useful service, especially when one is stranded with a flat battery in ungodly hours. Now, you don’t have to abandon your ride till the next morning or scratch you head thinking who to ask for help. Take it down, 1-800-2288379.
Looking to sell your car? Sell it with Carro.
Does my car need to have a Century Battery product in it for me to use the Century Battery Assist to get a new battery delivered and installed for me? Or anybody can get it?
If so, Century should list the pricing of batteries on it’s website so potential customers have peace of mind when it comes to paying for it.
Anyone can call them, no need to be a current Century user. The price list suggestion is a good idea
Anybody can call… the new battery that they’ll install is a Century Battery, thus you’ll become a Century Battery customer.
thanks Paul and Danny for the feedback
This is similar to what GP Battery has been doing for the past years. Good to know that Century have joined the bandwagon. Reason being, when your battery’s dead the last thing you’ll want is to be stranded in some place you’re not familiar with. Hence, these services does provide peace of mind, coz AAM seems to charge additional for battery replacement.
I dont know whether anybody facing it before … ie: if battery run off, call battery assist .. is it must pay “CASH” .. what happen we only have RM100/- and we in the middle of Kumpung?? no AMT??? only have credit card???
Century battery is good & reliable. It was equipped as OEM battery on my old Wira. The battery lasted 2 years & still going strong but I replaced it with Yokohama. Yokohama doesn’t seem to be built as tough & solid as Century.
Fast forward, I just got a Century Marathoner in my car few days ago :)
my century last 4 years past but when i replaced with GP it only last for 1 year
Are you people kidding? My Century battery lasted less than a year. When I asked the workshop why it doesnt last long the asnwer was – normal maaa, this is Century battery…,
The mech said so maybe because he is carrying another battery brand which could make him higher profit. Did you installed car audio with high powered amplifiers? Battery do malfunction even before reaching its warranted life time period. It could be that you’ve got a defective unit.
same with me also . my wira also replace Yokohama. but now using ultramax.
how longer this battery can last ?
warranty for 21month then this should be
last for over 2years at least.
good stuff! saved in my contacts
price from mudah ultramax ns70 rm330 (http://www.mudah.my/Century+maintenance+free+ultra+max+ns70-12727176.htm).
How come price range rm250-290??? so called them to change our battery much cheaper laa… must save the no in my phone..
Ultraman is stronger and better than Marathon runner..! Guess the next model to put between these 2 will be Tri-IronMax (Triathlon Iron Man Max)…haha!
If the Charge Capacity has increased by 18%, it means I can downsize my battery from DIN 45 to DIN 35 (if they make them). Very interesting. The effect is lowering the weight distribution of the car. I am more interested in that.
I am confused! I bought a century battery ultramax (21months) in February 2012 and it KOed (Now) So it’s 20months.
Then I called 18002288379. The guy said that they will send someone over and I told him its still within the 21months. He said ok and will send some over to replace. (Before the he huhahuha asked me weird Q like can u see if the battery is damaged? I had to asked the definition of ‘damaged’) Then the guy called again after 5 mins saying they can’t replace it because I did not buy the battery from them. Them? who is ‘Them’?? I was told to call the century HQ tomorrow morning and they will assist me. What the! I need to go to work tomorrow and I had to call them during office hours and what is the use of this battery assist 18002288379 then? My expectation was that if my battery died on me, I call them and within warranty they will come and replace it. Simple as that? But NO! That’s not the case. They will only come if you need a new battery. Or I was given a choice to pay them Rm40 to jump start tomorrow even it’s under warranty and go to work, he said. So I am now clueless and confused.
My car broke down with flat battery on Sunday (11 May 2014). I called AAM but they asked me to call Battery Assist as my membership had expired due to Tune Ins takeover of my previous Motor Ins Company. The service guy came within the hour. Replaced with Marathoner RM210/-.
A bit shocked but does Tune Insurance provide 24 hr service? Why was I as a customer not informed?
century battery is like a useless battery. even warranty also useless one.. i dunno how can describe the century battery. the most worst battery . if not manage to claim the battery, not need warranty for it. really so shame of century battery ..
I drive and xtrail 2.5L and I installed a Century Marathoner by accident in Dec 2011 and it has lasted me till now 24th Nov 2014. I am just going to replace it as I find starting in the morning it seems to be lagging.
Thanks.
How to distinguishe between dead battery and starter failure? Or even alternator problem of not charging the battery properly?