Like the Zeppelin dirigibles the company’s engines powered early last century, Maybach has sailed off into the sunset. Daimler has officially pulled the plug on the the brand, which it revived in 1997.

Last November, Daimler had announced that it would not be coming out with replacements for the Maybach 57 and 62, which were last updated in 2010, effectively bringing things to an end. Reports indicate that the end has now come, with the news that Mercedes-Benz USA has the term ‘discontinued’ set after every Maybach model listing. Word is that production has ceased, and it’s just a matter of selling out the remaining inventory.

Through its short revival, reception to the brand was cool and sales of the 57 and 62 were at best frothy, the cars never quite able to capture the imagination – and moolah – of buyers. Picking up the baton will be the next-gen Mercedes-Benz S-Class, in particular the long-wheelbase Pullman variant.