Maybach comes to an end

Maybach comes to an end

Like the Zeppelin dirigibles the company’s engines powered early last century, Maybach has sailed off into the sunset. Daimler has officially pulled the plug on the the brand, which it revived in 1997.

Last November, Daimler had announced that it would not be coming out with replacements for the Maybach 57 and 62, which were last updated in 2010, effectively bringing things to an end. Reports indicate that the end has now come, with the news that Mercedes-Benz USA has the term ‘discontinued’ set after every Maybach model listing. Word is that production has ceased, and it’s just a matter of selling out the remaining inventory.

Through its short revival, reception to the brand was cool and sales of the 57 and 62 were at best frothy, the cars never quite able to capture the imagination – and moolah – of buyers. Picking up the baton will be the next-gen Mercedes-Benz S-Class, in particular the long-wheelbase Pullman variant.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • carnoisseur on Aug 15, 2012 at 11:45 am

    will become a collectors item soon

    Like or Dislike: Thumb up 1 Thumb down 0
  • NOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!

    Like or Dislike: Thumb up 1 Thumb down 0
  • kingzzzz on Aug 15, 2012 at 1:33 pm

    Honestly, no one cares.

    Like or Dislike: Thumb up 2 Thumb down 2
  • Julian Lee on Aug 15, 2012 at 2:17 pm

    BMW better

    Like or Dislike: Thumb up 0 Thumb down 1
  • No big loss. Rolls Royce and Bentley are way popular and cooler.

    Like or Dislike: Thumb up 0 Thumb down 2
  • shahrul on Aug 15, 2012 at 2:49 pm

    Buy Mitsuoka instead hahaha

    Like or Dislike: Thumb up 0 Thumb down 1
  • Josh Ling on Aug 15, 2012 at 4:16 pm

    hate to see its demise, but it has become more and more forgettable in the sea of super luxury cars and SUVs. if not for the facelift, i personally have totally forgotten about the cars already. blame the too-similar-to-S-Class look, which makes it much less standout if compared with Rolls Royce and Bentley.

    not really surprised with the decision though.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Black Dog on Aug 15, 2012 at 4:44 pm

    It looks more like the Ssangyong chairman. No wonder it fails.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Dani Proton on Aug 15, 2012 at 6:32 pm

    Even the mighty Daimler Benz couldn’t pull the wool over people’s eyes. It’s obvious that Maybach is just an over-priced S-Class.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Sabahman on Aug 15, 2012 at 7:40 pm

    Mercedes blunders:

    1. Buying Chrysler
    2. Lowering quality of Mercedes cars to save money.
    3. Maybach

    Like or Dislike: Thumb up 0 Thumb down 0
  • Anon Kneemas on Aug 15, 2012 at 8:57 pm

    It was only a matter of time, this lazy effort was already outdated/outclassed (by RR and Bentley) when it was introduced.

    Like or Dislike: Thumb up 0 Thumb down 0
  • thequestion on Aug 16, 2012 at 6:55 am

    it’s a waste n redundant brand, need to exist in the first place anyway..

    Like or Dislike: Thumb up 0 Thumb down 0
  • bailmeout on Aug 16, 2012 at 6:58 am

    So fast they close shop. In a few years I would haved enough to get one….sigh

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jaybond on Aug 16, 2012 at 8:02 am

    That’s a shame for sure.In the early 2000s Maybach and Bentley brands are actually quite at the same level- obscurity, most people around the world don’t really know the brands. But VW gave a more dedicated efforts for Bentley, their cars have their own nice design language/identity complete with luxury limo and GT line-up despite sharing lots of common VW/Audi’s parts bin. Maybach on the other hand, was very poorly managed, and as already obvious to most people ,that their cars are just re-skinned Mercedes S-Class, with bland looks as well.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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