Like the Zeppelin dirigibles the company’s engines powered early last century, Maybach has sailed off into the sunset. Daimler has officially pulled the plug on the the brand, which it revived in 1997.
Last November, Daimler had announced that it would not be coming out with replacements for the Maybach 57 and 62, which were last updated in 2010, effectively bringing things to an end. Reports indicate that the end has now come, with the news that Mercedes-Benz USA has the term ‘discontinued’ set after every Maybach model listing. Word is that production has ceased, and it’s just a matter of selling out the remaining inventory.
Through its short revival, reception to the brand was cool and sales of the 57 and 62 were at best frothy, the cars never quite able to capture the imagination – and moolah – of buyers. Picking up the baton will be the next-gen Mercedes-Benz S-Class, in particular the long-wheelbase Pullman variant.
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NOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!
Honestly, no one cares.
BMW better
proton perdana v6 was way better :)
No big loss. Rolls Royce and Bentley are way popular and cooler.
Buy Mitsuoka instead hahaha
hate to see its demise, but it has become more and more forgettable in the sea of super luxury cars and SUVs. if not for the facelift, i personally have totally forgotten about the cars already. blame the too-similar-to-S-Class look, which makes it much less standout if compared with Rolls Royce and Bentley.
not really surprised with the decision though.
It looks more like the Ssangyong chairman. No wonder it fails.
Even the mighty Daimler Benz couldn’t pull the wool over people’s eyes. It’s obvious that Maybach is just an over-priced S-Class.
Mercedes blunders:
1. Buying Chrysler
2. Lowering quality of Mercedes cars to save money.
3. Maybach
It was only a matter of time, this lazy effort was already outdated/outclassed (by RR and Bentley) when it was introduced.
it’s a waste n redundant brand, need to exist in the first place anyway..
So fast they close shop. In a few years I would haved enough to get one….sigh
That’s a shame for sure.In the early 2000s Maybach and Bentley brands are actually quite at the same level- obscurity, most people around the world don’t really know the brands. But VW gave a more dedicated efforts for Bentley, their cars have their own nice design language/identity complete with luxury limo and GT line-up despite sharing lots of common VW/Audi’s parts bin. Maybach on the other hand, was very poorly managed, and as already obvious to most people ,that their cars are just re-skinned Mercedes S-Class, with bland looks as well.