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Here’s a unique way to debut a new model. In the UK, the new Rolls-Royce Wraith will be showcased in the window display of luxury department store Harrods in Knightsbridge, London for one week. The car made its world debut at last month’s Geneva show.

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver, accentuating Wraith’s fastback profile. The interior is finished with an Arctic White and Navy Blue leather scheme, with intertwined RRs embroidered in the headrests in Navy and, unique for this model, the striking new Canadel Panelling in Santos Palisander.

Completing this spectacular interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button.

Based on the Ghost, the Wraith is billed as the most powerful and dynamic Rolls-Royce ever with 632 hp and 800 Nm of torque from a V12 engine. That’s a healthy increase from the limo’s 571 hp and 780 Nm, making it three tenths faster to 100 km/h at just 4.6 seconds.

The Rolls-Royce Wraith will be in the window of Harrods department store until Saturday, May 4. Click here for the launch report and full gallery.