Proton has introduced the Satria Neo R3 in Brunei and opened its first 3S centre in the country. Located in Gadong, Bandar Seri Begawan, the 1,179-square metre 3S centre can showcase a maximum of nine cars, and service up to 11 cars at any one time.
Brunei is the Proton Satria Neo R3’s first international destination since its Malaysian launch last November. The hot hatch is essentially a Satria Neo CPS with racy R3 add-ons that include a front splitter, rear spoiler, six-spoke 16-inch alloys and leather upholstery. Its 1.6-litre Campro CPS unit delivers 125 hp and 150 Nm of torque.
“With all our continuous achievements in motorsports, the existing demand for Satria Neo is also being fuelled and has been further expanded,” said Proton Holdings Berhad deputy CEO Datuk Lukman Ibrahim.
“We believe there’s a market here in Brunei for an affordable sports hatchback that is not being fulfilled at the moment,” he added.
The introduction of the Satria Neo R3 brings the total of Proton models sold by sole distributor United Motors in the Sultanate to 16, including the Proton Preve, which was introduced in Australia in October, Thailand in November and Brunei the following February.
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AI-generated Summary ✨
The comments express a mix of opinions about the Proton Satria Neo R3 launch in Brunei, with some questioning its competitiveness given its age and specifications, while others appreciate the car's sporty emphasis and affordability in Brunei. Many comments highlight Proton's past and current market struggles, criticizing its management and product strategy, and criticizing the car's outdated design and limited performance. Some comments are off-topic or humorous, focusing on unrelated rivalry or personal remarks, but overall, sentiments tend toward skepticism about Proton's offerings, though a few users support Proton and see the launch as a positive step. The discussion reflects frustration with Proton's brand image and outdated models, contrasted with limited brand alternatives in Brunei.