Here’s one for the dog lovers out there. Volkswagen UK is launching its first range-wide advertising campaign starring not just the cars, but 36 upcoming stars. Yes, three dozen dogs appear in this latest ad campaign.
Created by ad agency adam&eveDDB, ‘There’s a Volkswagen for all of us’ uses a breed of dog to represent each VW model. Touareg SUV ownership is like having that big St. Bernard at home, ever ready to pull you out of trouble. The sporty Scirocco is like a speedy Greyhound, you get the drift.
The multi-media campaign will appear on UK television, and the dogs will also feature in print, online, outdoor including digital outdoor, cinema, and social media with the hashtag #woofwagen. All ads aim to drive eyeballs to a new page on Volkswagen’s UK website, which shows a range of dogs in place of cars. Very cute, unless you’re not a friend of man’s best friend.
“It’s easy to promote a single Volkswagen, but to convey the sheer breadth of our range of over 20 cars was quite a challenge. We had great fun matching dogs to cars and the filming was like nothing I’ve ever done before. The dogs were fantastic and we hope this ad puts a smile on people’s faces,” said Nikki Pates, Volkswagen’s communications manager.
Both the ad and the behind-the-scenes clip did the trick for us, so share this if it brought a smile to your face. Are there enough variety of cats to do a feline version of this ad? Peugeot? :)
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Try run these ads in Malaysia and see what happens..
It is better to use 36 dogs than 36 faulty DSGs. Dogs will still be running whilst the VW will be broken down with faulty DSGs. So, using dogs is a wise idea. A dog’s stamina is far better than the faulty DSG
In UK can use DSG because cool climate. In Malaysia, cannot use DSG at all because DSG pantang hot climate and Malaysian traffic jams. Ha Ha , buy a car for few hundred thousand ringgit but like lottery, don’t know when it is going to kong.
For Malaysia this advertisement would be better:
http://youtu.be/Q21P00f38L4
Hey idiot, this ad is not meant for Malaysia. Use common sense la!
ini haroooom!!
Yeah..very suits with DSG.. Dog Shit Gearbox.
I see a lot of college students with their dads cars making comments about DSG in a forum about car ads. Grow a brain first, kids! Ha, ha, ha
run this ad in Malaysia and prepared to be charged in court for threatening certain faith and trying to confuse the weaken mind
this ad not halal in Malaysia
No German Shepherd? for a German brand NEIN!!! Ich Mag Deutsch Schaferhund.
Wooo wooo… i’m always take my dog Bernard to go holiday…!!!
It’s obvious that VW wants to divert people attention to focus on the dogs, from the unresolved 7-speed DSG issue. Tell you what, this won’t work in bolehland as you have chosen the wrong animal. Perhaps a pussy cat may help.
where is the cultural and religious sensitivity of a worldwide brand ? i guess i personally now know who they favour and otherwise !