Alongside its recently-introduced SV (Super Value) budget line-up, it looks like Proton is also building up a new upscale Super Premium range. This new Proton Inspira Super Premium has just been unveiled at the Proton Sales Carnival in Juru Auto-City (Penang), joining the Suprima S Super Premium that debuted last week.
Claimed to cater to customers “who give priority to car specifications,” the new model – available exclusively in Solid White – slots in at the very top of Proton’s model range, priced at RM102,000. That’s a fair bit more than the current Inspira 2.0P, which goes for RM92,450.
What you do get as part of the Super Premium package are 18-inch lightweight R3 wheels and a complete set of R3 bodykit that includes a front splitter, side skirts, rear apron and boot spoiler. Completing the Super Premium makeover are R3 sport springs and R3 “Blood Stripe Stickers.”
Until now, these R3 bits and bobs have been exclusive to the limited-edition 1.8 manual-only Proton Inspira R3. This new model is built on the existing 2.0P model, though, and has a 2.0 litre engine with 150 hp and 197 Nm of torque. Performance through its standard CVT transmission is as such: 0-100 km/h in 10.5 seconds, 198 km/h top speed.
Equipment wise, the Inspira Super Premium is no different than the 2.0P model. A touchscreen multimedia head unit with built-in GPS, automatic lights and wipers, leather upholstery, paddle shifters and cruise control are all fitted as standard. Airbag count also stays at just two, however, with no sign of any stability control systems.
The Proton Inspira Super Premium is covered by a three-year/100,000 km warranty, which, interestingly, is more comprehensive than that offered on the just-launched Satria Neo Standard 4AT (two-year/50,000 km coverage).
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AI-generated Summary ✨
Comments on the Proton Inspira Super Premium launch vary from skepticism to criticism, mainly focusing on its high price of RM102,000 and the perceived lack of substantial upgrades. Many feel that the added bodykit, rims, and stickers don't justify the premium, especially since performance features are minimal or absent. Some compare it unfavorably to Japanese and Korean models, criticizing the value for money and Proton's marketing strategy. Others express disappointment that Proton continues to rely on cosmetic enhancements rather than technological advancements or safety features, asserting that the pricing is inflated to target a niche market for "ah beng" ricer enthusiasts. Overall, the sentiment is largely negative, with many questioning Proton's intentions and pricing tactics, viewing the model as an overhyped, overpriced product that doesn’t meet market expectations.