According to a report by Bloomberg earlier in the week, incoming Ferrari chief Sergio Marchionne has plans to increase production capacity to keep up with the growing number of wealthy customers around the world. Among the current models in production at Ferrari, Marchionne is eyeing the Ferrari F12 Berlinetta as a growth model.

Marchionne’s game plan heavily contrasts with Luca di Montezemolo‘s principle as the latter was always pushing to safeguard Ferrari’s exclusivity by limiting production – a move which saw Ferrari’s profits soar as a result of increased demand from limited availability. Come next month however, things are due for a change as Marchionne will push for 10,000 units annually as opposed to di Montezemolo’s limited run of 7,000 units.

Fears of oversaturating the market were countered by Fiat-Chrysler Automotive Group (FCA), which believes that entry into new markets will decrease the risk. To further prove his point, Marchionne has also stated that limiting production will lead to potential customers being put off by the long waiting periods between orders and delivery.

For those who need a refresher course on what has happened at Ferrari recently, it is believed that di Montezemolo and Marchionne have clashed over the direction on the company’s future – with most insiders claiming that it ultimately led to di Montezemolo stepping down. Whether or not the move to increase numbers will prove fruitful for the brand, only time will tell.