https://www.youtube.com/watch?v=a2R1y3NRkBE
Fiat has long carried the “Fix It Again, Tony” stigma (FIAT, get it?) in the US of A. As an owner of a modern-day Fiat myself, I can safely say that the brand’s old reputation of being unreliable may not necessarily ring true anymore (though parts are hard to come by, for sure), but it’s mighty hard to overcome long-imprinted doubts. Just ask Proton.
Amusingly, the Italian carmaker has now poked fun at the infamous acronym as well as the Honda Civic in one outright hilarious video ad for the new Fiat 500X mini SUV. As far as ads go, this one’s a winner.
In the spot, a Civic owner sends in his car to “Tony’s Fix It Shop” for a simple repair job, but gets his entire car replaced by a 500X instead – but not before a pair of Italian mechanics are seen horrified by his choice of car. “No, this is embarrassing, eh? No safety! No technology! No style! Where is the sexy?” they ask.
“We fixed the sedan,” the ad claims at the end. Well, with many sedan owners planning to change to B-segment crossovers such as the upcoming Honda HR-V and Mazda CX-3, this concept could soon be true for the Malaysian market too, though perhaps without the Fiat bit, eh?
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My wife is about to trade up from a Nissan Latio Sport to a Subaru XV. I believe you Hafriz, Malaysians are getting onto the crossover band-wagon (pun intended).
Go for Subaru XV bro..
this fiat 500X worst safety for passenger …
Nice ads. lol
Now look at the “better” ads: http://youtu.be/ln8YCypS4jc
Now you know why Proton is begging RM1.6bil.
You may right Hafriz but I still have a problem here, “No leather”…..but real man use Alcantara and water rpoof seat.
What Fiat do u own Hafriz? I’m planning to get a recond 500. Quite rare in Malaysia.
Search everywhere in the internet under consumer report,
Fiat 500 has bad reputation on reliability
Civic own top safety rating
in Fiat , u drive in style but tons of headache…
try find it yourself if u dont trust me ;D
peace
Has Proton fixed the CVT? If not, Fix It Again!
I really love ads like this these days, so blunt, funny and straightforward. Previously prevalent in IT businesses, now moved to automotive pulak. Looking forward for more, can refer to Coke vs Pepsi ads as classic examples.
Nice and humorous ad!
Yeah, I am already driving an SUV, due to flashfloods, pot holes, road bumps, high kerbs, etc.
mana u tinggal?
I’m driving a Fiat now and never have any problems. I love this X and it must have other auto companies worried as their paid posters hit the articles bashing Fiat. This X is a true guy car, love that color. Man Cave !!